Double Double Your Refreshment: Great for Gum, Bad for SEO
Duplicate Content- What’s the Big Deal? Although double the flavor makes for fantastically delicious spearmint gum (just look how happy all the twins are!), duplicate content on the internet deserves to be a serious worry for SEO’s and site owners. If the content on your site is exactly the same as the content on another- […]
Understanding Link Metrics
If anyone still has ANY doubt about my SEOmoz fanboy status…please know, I love them. Rand’s recent post about White Hat and Black Hat (I send them a lot of links- but hey, they earn ’em) just reinvigorated my infatuation for these studs. That being said, a couple weeks ago they posted a two part […]
2nd Page Rankings: You’re the #1 Loser
“Congratulations…you almost won.” “Of all the losers you came in first… of that group.” “You’re the #1…loser.” “No one lost…ahead of you.” -Jerry Seinfeld At least 2-3 times each week I get asked about the value of showing up on the first page of Google versus the second. How many people actually scroll to the […]
SEO Ultimate Plugin- Install and Enjoy!
SEO Design Solutions (no affiliation with Gravitate Online) launched a cool new WordPress SEO plugin, SEO Ultimate, and so far I love it! My favorite feature includes their Title and Description Tag editors, as they put all pages and posts in one section allowing one to edit all tags on one single screen. It saves […]
Gravitate Launches Comprehensive SEO Glossary of Terms
We’ve just launched our SEO Glossary of Terms, as the most comprehensive term library available online. We’ve found as we educate new internet marketers, business owners and marketing managers that a complete list of online marketing terms to be a helpful resource. Allowing new or seasoned SEO’s benefit from a quick reference list where they […]
The Official Drink of SEO
Every day, at Gravitate Online, we make slow pilgrimage to the local Maverik convenience store for our artificial energy supplement. Today, I’ve landed upon the motherload! Here is the recipe for this glorious fountain nectar from the gods: :: 2 Parts Mt. Dew Cod Red :: 3 Parts Diet Mt. Dew I’ve tried many variations […]
Build a Link Profile for Competitors
Early in the campaign (very early actually…it’s one of the first things we do) we do two things, 1. Keyword Research and 2. Competitive Analysis. We’ve been posting a lot lately about doing keyword research portion, but I wanted to include a small introduction to a critical competitive analysis task- the competitor link profile creation. […]
Richie-Rich Snippets
Almost 2 years ago, Google announced Rich Snippets, making it possible to structure specific data to be displayed on Google’s search results pages. It’s been getting a lot of love lately, because local search has become so important and Rich Snippets are very useful for geo-targetted search phrases, such as restaurants and product reviews. There […]
Difficulty Tool for Keyword Analysis
Everyone around the office knows I’m an SEOmoz homer. I love their tools and trust their data, and this extends to their research tools. We use SEOmoz’s Keyword Difficulty Tool during our Keyword Analysis phase quite a bit. We use the number it produces to help us know if how competitive the phrase will be, […]
Keyword Analysis: Python Swallows the Rodent
Keyword Analysis requires a thorough process of, first, generating a large list of phrase ideas, and then refining the list to a workable group that will focus all SEO efforts. We utilize what we call the ‘Python Swallows the Rodent‘ approach. Basically, it outlines the process of gathering a few keyword ideas, then greatly increasing […]
Keyword Research- Google Suggestion Tool
We use Google’s Keyword Suggestion Tool every single day- especially during the Keyword Analysis phase of an SEO campaign. A few distinctions must be made when looking at the available features. Key understandings must include: :: The difference between Global Searches and Local Searches:: What happens to the displayed keyword ideas when the ‘Show related […]
Keyword Analysis Help- MergeWords.com
Keyword analysis can take a long time-when done correctly-and any tools that simplify the process are more than welcome. One such tool that I’ve started to use more is MergeWords.com. It allows me to quickly concatenate different variations of phrases I will be targeting or tracking. Simple add a qualifier in each of the three […]