Category: Blog

Seven Fool-Proof Blog Types

If you are in charge of your company’s blog or you write your own blog, you’ve probably spent countless hours staring at the computer thinking “What in the world should ...

How to Think Up New Blog Post Ideas

I tend to think of blog writing as the item on my to do list that regularly unchecks itself. You can finish drafting up something for posting tomorrow, but that ...

Why Video is the SEO Tool of the Future

In the industry of online marketing, the landscape is constantly changing as the internet becomes more and more developed on how to connect people with content that matters. Because of ...

The Importance of Bounce Rates

What exactly is a bounce rate? Well, the bounce rate of a page refers to the amount of people who click through to enter a site, but leave after reading ...

Starbucks and the Power of Controversy

Many companies prefer to shy away from controversy when it comes around. The general manner of procedure, typically, is to try to make everyone happy so that you don’t alienate ...

What Makes a Compelling Image

They say that good design is invisible, and that design really only becomes apparent when it’s done poorly. And while I wholeheartedly agree with this, I’m pretty sure that any ...

Ads as Stories: Share a Coke

“Ads as Stories” is a series devoted to analyzing different advertising campaigns as acts of storytelling, and breaking down the narrative being told. This week, we’re going to take a ...

“Taking a Stance” in Business Marketing

When it comes to their marketing and advertising, many companies have a tendency to want to play it safe with the content. Touching topics that could be seen as controversial ...

Ads as Stories: Just Do It

“Ads as Stories” is a series devoted to analyzing different advertising campaigns as acts of storytelling, and breaking down the narrative being told. Nike was originally founded in 1964 by ...

The Evolution of Twitter

If you hit the Twitter (or, shall I say, twttr?) scene between 2006 and 2008—back when Twitter was still a tiny chick beginning to flap its wings—you may remember the ...

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Ads as Stories: The Most Interesting Man in the World

“Ads as Stories” is a series devoted to analyzing different advertising campaigns as acts of storytelling, and breaking down the narrative being told. The one thing in the world that ...

Ads as Stories: A Diamond Is Forever

“Ads as Stories” is a series devoted to analyzing different advertising campaigns as acts of storytelling, and breaking down the narrative being told. If you are in a room with ...

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