How to Think Up New Blog Post Ideas
I tend to think of blog writing as the item on my to do list that regularly unchecks itself. You can finish drafting up something for posting tomorrow, but that only means that it’s time to hurry up and finish what’s to come after that. The Internet truly never sleeps, and this means that as […]
Why Video is the SEO Tool of the Future
In the industry of online marketing, the landscape is constantly changing as the internet becomes more and more developed on how to connect people with content that matters. Because of this, the future of SEO is constantly changing, and companies like us always have to be looking at ways to stay relevant. One continuous truth […]
The Importance of Bounce Rates
What exactly is a bounce rate? Well, the bounce rate of a page refers to the amount of people who click through to enter a site, but leave after reading only that page. As you can imagine, a high bounce rate is certainly an online marketing problem. If that number is too high, then the […]
Starbucks and the Power of Controversy
Many companies prefer to shy away from controversy when it comes around. The general manner of procedure, typically, is to try to make everyone happy so that you don’t alienate any possible customers. On this blog, we’ve recently written about the process of “taking a stance” in advertising, and why trying to make everyone happy […]
What Makes a Compelling Image
They say that good design is invisible, and that design really only becomes apparent when it’s done poorly. And while I wholeheartedly agree with this, I’m pretty sure that any designer would agree that there is something to be said for truly compelling design—design that simply captures you and leaves you trying to determine what […]
Ads as Stories: Share a Coke
“Ads as Stories” is a series devoted to analyzing different advertising campaigns as acts of storytelling, and breaking down the narrative being told. This week, we’re going to take a look at the most recent major campaign of the greatest advertised brand in the world: Coca Cola. Coke, as a company, has always been a […]
“Taking a Stance” in Business Marketing
When it comes to their marketing and advertising, many companies have a tendency to want to play it safe with the content. Touching topics that could be seen as controversial or debate-worthy is something that many businesses fear could lead to losing customers, or causing strife around their company. On the other hand, they believe […]
Ads as Stories: Just Do It
“Ads as Stories” is a series devoted to analyzing different advertising campaigns as acts of storytelling, and breaking down the narrative being told. Nike was originally founded in 1964 by competitive runner, Phil Knight, and his college coach, Bill Bowerman, as Blue Ribbon Sports. However, in 1971, the company became Nike, Inc. While the company’s […]
The Evolution of Twitter
If you hit the Twitter (or, shall I say, twttr?) scene between 2006 and 2008—back when Twitter was still a tiny chick beginning to flap its wings—you may remember the question “What are you doing?” It was how Twitter’s founders encapsulated what users would be posting to their individual profiles. To use your new Twitter […]
Ads as Stories: The Most Interesting Man in the World
“Ads as Stories” is a series devoted to analyzing different advertising campaigns as acts of storytelling, and breaking down the narrative being told. The one thing in the world that people are most afraid of, according to studies, isn’t death or failure. It’s the thought of being boring. It’s that our lives will slip by […]
Ads as Stories: A Diamond Is Forever
“Ads as Stories” is a series devoted to analyzing different advertising campaigns as acts of storytelling, and breaking down the narrative being told. If you are in a room with other people right now, it is very likely that many of them could be wearing diamond rings. Chances are, you might even be one of […]
The Battle for Search
Currently, search is dominated by Google. When people need to search, well over 70% of the time they go to Google. No real news there- everyone knows that Google rules. Nobody else is even close. The Winds of Change That being said, a battle is brewing that will shake up the search landscape. A war […]