Digital Storytelling 4: Deduction is Elementary
My wife Annie and I went out to see a movie; this is back in about 2009. We went to watch Sherlock Holmes, that American version with Robert Downey Jr. and Jude Law. We were really excited about it. We arrived at the Megaplex, got our popcorn, bought our soda and snacks. We made it into the […]
Branding your Business
We deal with many different clients, in many different industries; all wanting help with online marketing. We are able to help with all aspects involved with growing your business, but one that I often see overlooked is branding. Now we at Gravitate would love to help with helping separate your company from the herd, but […]
Less is More
I’ve always loved being involved in LOTS of things. I was the girl in high school who was an active member of every club she could sign up for. In college, I had a list of extracurricular activities and classes that I wanted to take before I graduated…and delayed graduation a full year just so […]
Digital Storytelling 3: Scene Inception
If you’ve seen the movie Inception, you may proceed. If you haven’t seen the movie, you should stop everything you’re doing and go watch it. Right now. Stop reading this. Open another browser, buy it on Amazon Instant, and watch it. The entire movie. If your boss doesn’t intuitively understand the importance of this movie to their bottom line- […]
Digital Storytelling 2: Brain Science
Try this at parties. Say something, anything, but then add this little phrase: “According to brain science.” You’ll notice everyone will agree with you, no matter what you say. It’s like a party trick. Seriously, say any old crazy theory and add that phrase. I tested this theory recently at a niece’s birthday party with… […]
The Desperate Corporate Selfie
Peter Friedman worked at Apple for a long time and now does social media consulting. He has an excellent book that just came out, ‘The CMO’s Social Media Handbook‘. Recently he was interviewed by Leo Laporte and he shared all kinds of great tips for businesses to use in building a social presence. 2 Quick […]
Digital Storytelling 1: Introduction
Hiding behind a tan minivan in the driveway of a stranger, my buddy Robbie asks, “What’s with all the freakin cops?!” “Something must be going on. That many cops, this late at night? Let’s head back.” my neighbor Jeremy adds. “We can still make it. Let’s just get off this street.” I insist, feigning confidence. They both look […]
Unwanted Referrer Traffic
Have you ever been looking over your Google Analytics and saw a spike out of nowhere in your all traffic? Typically when something like this happens its due to ghost spam. If you are unsure you can find out what type of traffic is is by looking at your analytics on the day it happened […]
3 Great Ways to Get More Eyes on Your Content
One of the most satisfying aspects of creating content is seeing that content shared on social media. The likes, retweets, and shares can be euphoric. Our goal in creating blog content for our clients, is to write something that others will want to share. But once the content is created, where are the best places […]
The Easy Way to Build Your Online Footprint
One of the main pillars of SEO is link building. The whole point of social media business accounts is brand exposure. Once someone visits your website or Facebook page, they want to find something worth their time, or they are out of there. All of this hinges on creative, shareable content. This is hardly a […]
More Eyes in More Places
SEO is the heart and soul of our business. Organic search result rankings are one of the absolute best ways to find new customers and grow your bottom line. But if you really want eyeballs on your site, there’s so much more you can do. Starting with PPC. So what can PPC do for you? […]
Pinterest Adversiting
If you’re a frequent user of Pinterest you may have noticed the same pin popping up in your news each time you log in. The one I’ve noticed in my feed is an image displaying an elastic belt that’s used to store a wallet or phone marketed to runners. Within the pin you will notice […]