Category: Blog

designer style guide

The Benefits of Using a Style Guide for Your Company

A company’s style guide will include all variants of your logo and specify colors, fonts, and images that will communicate who you truly are as a company. Here is a ...

recording a video

How to Use Video in Your Online Marketing

With social media platforms like Instagram and Facebook doing more and more to incorporate video in their user interfaces, it makes sense to consider incorporating more video in your online ...

grima wormtongue

Beware of the Grima

Let me lay out a scenario. The client that you have been helping for the last 3 years has grown to a size where the owner, or the person you ...

fallback image

Why Content Marketing Is the Future of the Internet

In the world of digital marketing, one universal truth is revealing itself to be more important than practically all else: content marketing is the single most important way to get ...

Businessman listening

Listening to Your Customers Helps You Brand Better

Often, we’re so busy with the day-to-day tasks of our business that we forget the reason that we’re there: for our customers! No business can thrive unless it’s fulfilling a ...

Team building a brand

Define Your Brand with a Positioning Statement

Did you ever play MadLibs as a kid? The fun of it might have worn off once you learned that “stinky” wasn’t the perfect adjective for any situation. However, here’s ...

Young photographer taking photos outdoors

Can You Nurture Creativity?

I may not be a full time illustrator or graphic designer, but I think you could consider me kind of a creative person. I write full-time here at Gravitate; I ...

pencil draws a straight line on a white background

Specificity in Content

One of the big challenges of web content is being able to ride a line of how specific to your services that your content needs to be. Finding the sweet ...

Ranking for ‘Near Me’ Phrases

In this era of smart phones and handheld voice searches, more and more people searching for local businesses and services on their phones. In a post from Linda Buquet, a ...

crossword puzzles

How to Keep Yourself Sane as a Writer

So I was doing some calculations, and it looks like that as a writer here, I put out about 2,000 words of polished, fact-checked content on a daily basis. It’s ...

Editing Your Google Listing through the Knowledge Graph

While looking at recent news in local searchI found this article from Mike Blumenthal That was very interesting. Google Implements Direct Knowledge Panel Editing on Desktop and Mobile Very recently ...

rules copyrighted images

Rules and Ethics when Using Copyrighted Photos Online

Let’s face it—the internet is becoming more and more visual by the minute, which means that we want to fill the blog posts we write with rich, high-quality imagery. Yet ...

One email a month on what is working in Utah search

Tactics we are testing, results we are seeing. No filler.