How to Use Video in Your Online Marketing
With social media platforms like Instagram and Facebook doing more and more to incorporate video in their user interfaces, it makes sense to consider incorporating more video in your online marketing strategy. Since video is a newer medium for many marketing professionals, here are some tips for how you can use video in your digital […]
Beware of the Grima
Let me lay out a scenario. The client that you have been helping for the last 3 years has grown to a size where the owner, or the person you are reporting to, gets an assistant (or even a VP of Marketing). The client loves you and what you have been able to do to […]
Why Content Marketing Is the Future of the Internet
In the world of digital marketing, one universal truth is revealing itself to be more important than practically all else: content marketing is the single most important way to get your company noticed on the internet. The internet of a decade ago, or even 5 years ago, is gone. Everything about the way that the […]
Listening to Your Customers Helps You Brand Better
Often, we’re so busy with the day-to-day tasks of our business that we forget the reason that we’re there: for our customers! No business can thrive unless it’s fulfilling a need. This connection between business and customer goes neglected far too often. In order to better define your brand, and determine your audience for all […]
Define Your Brand with a Positioning Statement
Did you ever play MadLibs as a kid? The fun of it might have worn off once you learned that “stinky” wasn’t the perfect adjective for any situation. However, here’s a MadLibs that could actually benefit your company: a positioning statement. A positioning statement is used in marketing to define where you stand in the […]
Can You Nurture Creativity?
I may not be a full time illustrator or graphic designer, but I think you could consider me kind of a creative person. I write full-time here at Gravitate; I dabble in photography; I’ve done work on the side as a graphic designer; I fully designed the look of my blog and continue to design […]
Specificity in Content
One of the big challenges of web content is being able to ride a line of how specific to your services that your content needs to be. Finding the sweet spot of relevancy, but still having something to say, requires a great deal of tact. A good analogy for this is to imagine that the […]
Ranking for ‘Near Me’ Phrases
In this era of smart phones and handheld voice searches, more and more people searching for local businesses and services on their phones. In a post from Linda Buquet, a prominent Google local search specialist, said, “Google stated that seaches including ‘near me’ have increased 34X since 2011.” With that large of an increase you may be […]
How to Keep Yourself Sane as a Writer
So I was doing some calculations, and it looks like that as a writer here, I put out about 2,000 words of polished, fact-checked content on a daily basis. It’s kind of like writing an eight-page (double spaced) paper every day. That basically means that when I’m not in planning or strategy meetings, or trying […]
Editing Your Google Listing through the Knowledge Graph
While looking at recent news in local searchI found this article from Mike Blumenthal That was very interesting. Google Implements Direct Knowledge Panel Editing on Desktop and Mobile Very recently Google has made an update to the Knowledge Graph (the information box that appears at the top of most searches) in regards to local businesses. […]
Rules and Ethics when Using Copyrighted Photos Online
Let’s face it—the internet is becoming more and more visual by the minute, which means that we want to fill the blog posts we write with rich, high-quality imagery. Yet many of the images we find online that are perfectly suited for the posts we write are copyrighted. What are you to do in a […]
Seven Fool-Proof Blog Types
If you are in charge of your company’s blog or you write your own blog, you’ve probably spent countless hours staring at the computer thinking “What in the world should I write about?” I know that I have. After writing hundreds of blog posts, I still have that brainstorming meeting with myself to determine content […]