How to Use Video in Your Online Marketing
With social media platforms like Instagram and Facebook doing more and more to incorporate video in their user interfaces, it makes sense to consider incorporating [...]
Beware of the Grima
Let me lay out a scenario. The client that you have been helping for the last 3 years has grown to a size where the [...]
Why Content Marketing Is the Future of the Internet
In the world of digital marketing, one universal truth is revealing itself to be more important than practically all else: content marketing is the single [...]
Listening to Your Customers Helps You Brand Better
Often, we’re so busy with the day-to-day tasks of our business that we forget the reason that we’re there: for our customers! No business can [...]
Define Your Brand with a Positioning Statement
Did you ever play MadLibs as a kid? The fun of it might have worn off once you learned that “stinky” wasn’t the perfect adjective [...]
Can You Nurture Creativity?
I may not be a full time illustrator or graphic designer, but I think you could consider me kind of a creative person. I write [...]
Specificity in Content
One of the big challenges of web content is being able to ride a line of how specific to your services that your content needs [...]
Ranking for ‘Near Me’ Phrases
In this era of smart phones and handheld voice searches, more and more people searching for local businesses and services on their phones. In a post [...]
How to Keep Yourself Sane as a Writer
So I was doing some calculations, and it looks like that as a writer here, I put out about 2,000 words of polished, fact-checked content [...]
Editing Your Google Listing through the Knowledge Graph
While looking at recent news in local searchI found this article from Mike Blumenthal That was very interesting. https://blumenthals.com/blog/2016/01/11/google-implements-direct-knowledge-panel-editing-on-desktop-and-mobile/ Very recently Google has made an [...]
Rules and Ethics when Using Copyrighted Photos Online
Let’s face it—the internet is becoming more and more visual by the minute, which means that we want to fill the blog posts we write [...]
Seven Fool-Proof Blog Types
If you are in charge of your company’s blog or you write your own blog, you’ve probably spent countless hours staring at the computer thinking [...]
