Stop Chasing Clicks, Start Scaling Value: A Guide to AI-Driven Predictive Marketing Analytics
Imagine knowing which 10% of your leads will account for 90% of your future revenue before you even send your first follow-up email. In a hyper-competitive digital landscape, relying on surface-level metrics like clicks and impressions is a fast track to stagnation. True market leaders do not treat all traffic equally; instead, they leverage advanced […]
How a Hypothetical Spokesperson Can Help You Brand
As a consumer, it can be hard to relate to a corporation. After all, a corporation is made up of many different moving parts. Different specialties and personalities within the company are vital to help it thrive and operate effectively. But for a consumer speaking with first once person and then another, it can start […]
Try This Team Word-Storming Exercise
You may have a very clear idea of what you do, and why it matters. However, if you can’t communicate that to anyone else, all of your marketing efforts will fail. We’ve noticed that it can be difficult for small businesses to define their brand. This is especially the case when you have several team […]
Define Your Brand with a Positioning Statement
Did you ever play MadLibs as a kid? The fun of it might have worn off once you learned that “stinky” wasn’t the perfect adjective for any situation. However, here’s a MadLibs that could actually benefit your company: a positioning statement. A positioning statement is used in marketing to define where you stand in the […]
Learning From the Disney Company – Employees
Disney is a top name when it comes to “best companies to work for.” The way that they treat their employees is quite unique, and there is a lot that we can learn from their practices. Read below for 5 things that set the Walt Disney Company apart when it comes to their employees.
How Sick Kids Teach You Business
Being at home with a sick kid is no fun. It’s not fun for the child because well, they are sick and don’t feel well at all. It’s not fun for the parent because you are constantly trying to keep them happy and as comfortable as possible. This is exactly what I’ve been going through […]
What Does Success Look Like?
How do you measure success? What does success even mean? Success can be measured in a lot of ways. Some people define their success by their house or car. Others by the number of smiles they inspired. Or how polite their children are, their Pacman high score, how the lawn looks, job title or salary, […]
Focus on The User
Have you ever read Google’s Ten Things We Know To Be True? If not, go do it. It’s not long, but it provides pretty valuable insight into how Google runs, and what has made them as big as they are. I was thinking about these principles this week, and kept going back to the first […]
FOR-EV-ER: The Continuous Cycle of Online Marketing
One of my favorite quotes is by Oliver Wendell Holmes, Jr. He said, “The work never is done while the power to work remains.” In the world of online marketing, if we are doing our jobs correctly, there will always be a job to do. Sometimes people view online marketing as a check list, assuming that […]
Digital Storytelling 1: Introduction
Hiding behind a tan minivan in the driveway of a stranger, my buddy Robbie asks, “What’s with all the freakin cops?!” “Something must be going on. That many cops, this late at night? Let’s head back.” my neighbor Jeremy adds. “We can still make it. Let’s just get off this street.” I insist, feigning confidence. They both look […]
The Many Types of Online Marketing
“Online Marketing” is a pretty broad term. It’s often used (even here at Gravitate, and, believe it or not, even by me) to really mean SEO. Probably half of the time you hear it, that’s what you’re really hearing. But online marketing means a lot more than that. Here are 7 different types of online […]