Category: Online Marketing

Data analytics and big data strategy for real-time analytics

Stop Chasing Clicks, Start Scaling Value: A Guide to AI-Driven Predictive Marketing Analytics

Imagine knowing which 10% of your leads will account for 90% of your future revenue before you even send your first follow-up email. In a hyper-competitive digital landscape, relying on ...

Business meeting

How a Hypothetical Spokesperson Can Help You Brand

As a consumer, it can be hard to relate to a corporation. After all, a corporation is made up of many different moving parts. Different specialties and personalities within the ...

Team brainstorming

Try This Team Word-Storming Exercise

You may have a very clear idea of what you do, and why it matters. However, if you can’t communicate that to anyone else, all of your marketing efforts will ...

Team building a brand

Define Your Brand with a Positioning Statement

Did you ever play MadLibs as a kid? The fun of it might have worn off once you learned that “stinky” wasn’t the perfect adjective for any situation. However, here’s ...

Fireworks display at Disneyland

Learning From the Disney Company – Employees

Disney is a top name when it comes to “best companies to work for.” The way that they treat their employees is quite unique, and there is a lot that ...

Mother checking temperature of her sick child

How Sick Kids Teach You Business

Being at home with a sick kid is no fun. It’s not fun for the child because well, they are sick and don’t feel well at all. It’s not fun ...

What Does Success Look Like?

How do you measure success? What does success even mean? Success can be measured in a lot of ways. Some people define their success by their house or car. Others ...

Focus on The User

Have you ever read Google’s Ten Things We Know To Be True? If not, go do it. It’s not long, but it provides pretty valuable insight into how Google runs, ...

FOR-EV-ER: The Continuous Cycle of Online Marketing

One of my favorite quotes is by Oliver Wendell Holmes, Jr. He said, “The work never is done while the power to work remains.” In the world of online marketing, ...

Digital Storytelling 1: Introduction

Hiding behind a tan minivan in the driveway of a stranger, my buddy Robbie asks, “What’s with all the freakin cops?!” “Something must be going on. That many cops, this ...

Online marketing is like getting money from the internet

The Many Types of Online Marketing

“Online Marketing” is a pretty broad term. It’s often used (even here at Gravitate, and, believe it or not, even by me) to really mean SEO. Probably half of the ...

One email a month on what is working in Utah search

Tactics we are testing, results we are seeing. No filler.