How a Hypothetical Spokesperson Can Help You Brand
As a consumer, it can be hard to relate to a corporation. After all, a corporation is made up of many different moving parts. Different [...]
Try This Team Word-Storming Exercise
You may have a very clear idea of what you do, and why it matters. However, if you can’t communicate that to anyone else, all [...]
Define Your Brand with a Positioning Statement
Did you ever play MadLibs as a kid? The fun of it might have worn off once you learned that “stinky” wasn’t the perfect adjective [...]
Learning From the Disney Company – Employees
Disney is a top name when it comes to “best companies to work for.” The way that they treat their employees is quite unique, and [...]
How Sick Kids Teach You Business
Being at home with a sick kid is no fun. It's not fun for the child because well, they are sick and don't feel well [...]
What Does Success Look Like?
How do you measure success? What does success even mean? Extra points if you've seen this movie. Success can be measured in a [...]
Focus on The User
Have you ever read Google's Ten Things We Know To Be True? If not, go do it. It's not long, but it provides pretty valuable [...]
FOR-EV-ER: The Continuous Cycle of Online Marketing
One of my favorite quotes is by Oliver Wendell Holmes, Jr. He said, "The work never is done while the power to work remains." In [...]
Digital Storytelling 1: Introduction
Hiding behind a tan minivan in the driveway of a stranger, my buddy Robbie asks, "What's with all the freakin cops?!" Crime Tip #1: [...]
The Many Types of Online Marketing
"Online Marketing" is a pretty broad term. It's often used (even here at Gravitate, and, believe it or not, even by me) to really mean [...]
