How a Local SEO Consultant in Utah Navigates Complex Technical Debt
In the fast-paced digital landscape of the Beehive State, businesses often find themselves sprinting toward growth while inadvertently trailing a heavy anchor of outdated code and legacy systems. This invisible burden is known as technical debt. For many small to medium-sized enterprises from Salt Lake City to St. George, this debt isn’t just a backend […]
Professional Visibility Requires Partnering with a Premier Utah SEO Firm
For many entrepreneurs, the Do-It-Yourself phase is a badge of honor. In the early days of building a brand, you’re the CEO, the customer service representative, the social media manager, and, more often than not, the digital marketer. You likely spent late nights researching keywords, tweaking meta descriptions, and trying to decipher the enigma of […]
Why Video is the SEO Tool of the Future
In the industry of online marketing, the landscape is constantly changing as the internet becomes more and more developed on how to connect people with content that matters. Because of this, the future of SEO is constantly changing, and companies like us always have to be looking at ways to stay relevant. One continuous truth […]
Building a Marketing Strategy
IMHO, gone are the days when you could just be an SEO company. We have been moving for the last few years towards being an Online Marketing company, covering everything from the SEO from which we were born to PPC, Social Media Marketing and on into media production. But with so many moving parts, it […]
SEO Automated? Let’s Take a Look
We are sometimes asked if the future of SEO is automation software. The simple answer is…depends on what you consider to be automation and SEO for that matter. Regardless of what might happen someday, let’s take a look at where automation software is now. But first, an over simplified summary of the typical SEO campaign: […]
International SEO and Accents
As high speed internet continues to penetrate other countries, many U.S. companies are now focusing their efforts on this world wide market. Google’s India site is now the twelfth most popular site in the world, and Baidu.com, a search engine in China, is even better at number nine. Companies can see huge sale increases from […]
Meta Tags and Google
Google dispels the myth that they use the Keywords meta tag. They use the description tag for snippets in search engines results pages, but that’s about it. Great summary by Mr. Cutts.
Google Also Getting Visual
A few days ago we posted about Bing going visual with their visual search, well Google is getting into the game as well. CNN posts a nice video that gives you a sample.Embedded video from <a href=”http://www.cnn.com/video” mce_href=”http://www.cnn.com/video”>CNN Video</a><br /><br /> I like the direction this leads. The more visual search becomes, even more people […]
Pipes vs. Dashes on Google
Matt Cutts from Google explains how they treat pipes (|) and dashes(-) and there use in meta titles. Essentially, he says it makes no difference to their engine, which you use in your meta title. For example if your title looks like this (on SEOmoz): SEO Blog | SEOmoz Blog Featuring Search Engine Marketing & […]
Canonical Tag and Duplicate Content
Greg Grothaus of Google explains very well Google’s philosophy of duplicate content. They realize that a lot of duplicate content is not manipulative but simply webmasters trying to take the same content and make is useful in different formats. For example, if you have content on a page about “10 tips on package fragile glass […]
Facebook & Bing Working Together…Taking on Google Together?
We at TK (now Gravitate Online) have long mused wither Facebook would ever really try and get into the search business. Imagine, if you will, doing a search on FB for a local plumber and getting web results that integrate with your friends from FB. It could deliver results that had your friends searches and […]
Bing Launches Visual Search
Bing is bringing in the cool features with their new Beta of Visual Search. As one who is always looking for the next best thing on the horizon, this may have some potential. Essentially, you start your search with a page that shows you the main categories, hot topics, ect. You can start with one […]