Don’t Take it Personally…
Say you want to know how your site is performing. You search for a few of your keywords, and are delighted to find out you are dominating the top ten results! This fills you with confidence, and you decide you don’t need to do anything differently, because your online presence is already super strong! What […]
Yahoo Search Direct Vs Google Instant
Yahoo’s new expanded Search Direct (changed from Search Assist) includes more than just sports and news. It’s trying to compete more with Google Instant in features and scope. We compare both. Take a look and let me know what you think. I’m including Yahoo’s introduction to the feature, so you can see the glossy overview.
International SEO and Accents
As high speed internet continues to penetrate other countries, many U.S. companies are now focusing their efforts on this world wide market. Google’s India site is now the twelfth most popular site in the world, and Baidu.com, a search engine in China, is even better at number nine. Companies can see huge sale increases from […]
Meta Tags and Google
Google dispels the myth that they use the Keywords meta tag. They use the description tag for snippets in search engines results pages, but that’s about it. Great summary by Mr. Cutts.
Google 24 Hour Hotline?
Google’s Matt Cutts explains what Google is doing to try and communicate with webmasters. No, they are not about to offer a customer support hotline, but they are trying to do a little more. It’s not much, really, but at least they know we want more information and contact- especially if we’ve inadvertently done something […]
Google Also Getting Visual
A few days ago we posted about Bing going visual with their visual search, well Google is getting into the game as well. CNN posts a nice video that gives you a sample.Embedded video from <a href=”http://www.cnn.com/video” mce_href=”http://www.cnn.com/video”>CNN Video</a><br /><br /> I like the direction this leads. The more visual search becomes, even more people […]
Pipes vs. Dashes on Google
Matt Cutts from Google explains how they treat pipes (|) and dashes(-) and there use in meta titles. Essentially, he says it makes no difference to their engine, which you use in your meta title. For example if your title looks like this (on SEOmoz): SEO Blog | SEOmoz Blog Featuring Search Engine Marketing & […]
Canonical Tag and Duplicate Content
Greg Grothaus of Google explains very well Google’s philosophy of duplicate content. They realize that a lot of duplicate content is not manipulative but simply webmasters trying to take the same content and make is useful in different formats. For example, if you have content on a page about “10 tips on package fragile glass […]
Bing Launches Visual Search
Bing is bringing in the cool features with their new Beta of Visual Search. As one who is always looking for the next best thing on the horizon, this may have some potential. Essentially, you start your search with a page that shows you the main categories, hot topics, ect. You can start with one […]
Another Reason to Avoid Microsites
I know, lately our blog is starting to look like the SEOmoz love festival. But, I do love those guys and festivals are fun…but I digress… Microsites don’t pass the link juice onto your main site like you may think. Instead, integrate your blog or microsite into your main site, and get all the links, […]
Don’t Forget the Long Tail
Much has been said about long tail searches, and the video below illustrates how important these unique, less searched phrases can be to your site traffic. It is critical that you pay some attention to them as an SEO. Sometimes as much as 75% of your overall site traffic can be attributed to the long […]
Micro-Site Myth Revisited
I hear SEO’s and SEO companies occasionally recommend micro-sites, landing sites, splash sites or some version of the same. They hope to create several geo-targeted or keyword-targeted sites that bring immediate success and high placements. I usually discourage such actions as I feel it’s an attempt of SEO companies to simply generate more work for […]