Blog

PPC pay-per-click ads

What Should I Expect from PPC?

5 Sep 2024

Pay-per-click (PPC) advertising can be a powerful tool for businesses looking to boost their online visibility and reach potential customers. But what exactly should you expect from PPC? Let’s break ...

Man using a modern computer.

The Power Play: Short-Form vs. Long-Form Content in Your Marketing Strategy

5 Aug 2024

In the ever-evolving landscape of digital marketing, one question consistently emerges: What’s the ideal content length? Should you go for quick-hitting snippets or comprehensive deep dives? The truth is, both ...

A hummingbird flying mid-air.

The Hummingbird Client: A Cautionary Tale for Sustainable Business Growth

23 Jul 2024

In the vibrant world of digital marketing, we at Gravitate One have encountered a fascinating pattern – the “Hummingbird Client.” Like their namesake, these businesses operate with an urgent, almost ...

Image from behind home plate of a Little League baseball game. Ump and catcher are ready as right-handed batter stands in the box. Pitcher is on the mound and outfielders are at the ready.

Just Play Baseball! A Lesson in Effective Communication

17 Apr 2024

As a father of 4, including 2 boys, I have found myself attending a Little League baseball game on more than one occasion. Sometimes I am simply a parent spectator ...

A window decal that says "Hours: Mon - Fri 8:30 AM - 5 PM Closed On Weekends"

Here’s How Google’s Business Hour Update Can Affect Your Ranking

25 Mar 2024

Did you know that your business hours can affect your ranking on Google? In a quietly rolled out update, Google has retooled how local businesses appear in its ranking system ...

5 Tips On Finding A Good Digital Marketing Agency

15 Mar 2024

Recently, our CEO Kevin Neilson was a guest on Aaron Basil’s podcast “SEO On-Air”. You can listen to the whole episode here, but among the takeaways are what your company ...