Blog

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How Important is Web Design, Really?

3 Oct 2024

In the bustling digital marketplace of today, your website is your storefront. It’s your first handshake with potential clients, your 24/7 sales representative, and often the cornerstone of your brand ...

PPC pay-per-click ads

What Should I Expect from PPC?

5 Sep 2024

Pay-per-click (PPC) advertising can be a powerful tool for businesses looking to boost their online visibility and reach potential customers. But what exactly should you expect from PPC? Let’s break ...

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The Power Play: Short-Form vs. Long-Form Content in Your Marketing Strategy

5 Aug 2024

In the ever-evolving landscape of digital marketing, one question consistently emerges: What’s the ideal content length? Should you go for quick-hitting snippets or comprehensive deep dives? The truth is, both ...

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The Hummingbird Client: A Cautionary Tale for Sustainable Business Growth

23 Jul 2024

In the vibrant world of digital marketing, we at Gravitate One have encountered a fascinating pattern – the “Hummingbird Client.” Like their namesake, these businesses operate with an urgent, almost ...

Image from behind home plate of a Little League baseball game. Ump and catcher are ready as right-handed batter stands in the box. Pitcher is on the mound and outfielders are at the ready.

Just Play Baseball! A Lesson in Effective Communication

17 Apr 2024

As a father of 4, including 2 boys, I have found myself attending a Little League baseball game on more than one occasion. Sometimes I am simply a parent spectator ...

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Here’s How Google’s Business Hour Update Can Affect Your Ranking

25 Mar 2024

Did you know that your business hours can affect your ranking on Google? In a quietly rolled out update, Google has retooled how local businesses appear in its ranking system ...