What Is Quality Score & Why Does It Matter in PPC Marketing?
Quality score is one of the most important metrics in PPC marketing! As a measure of how well your ads and keywords are performing, it [...]
SEO for Small Businesses: How to Show Up Higher on Local Searches
As a small business, it can be difficult to compete against local companies that have been established for many years. A good way to gain [...]
Secrets to Social Media Marketing Success
Social media has taken the world by storm— To perform well in virtually any market, a company must now have an online presence. What is [...]
The Art and Science of a Successful PPC Marketing Campaign
As far as ways to win website traffic, pay-per-click marketing can prove to be the winner, as long as it’s approached with both careful analysis [...]
How to Sustain Success in Utah-Specific PPC Marketing
Pay-per-click marketing can lead you on a path to product success! Utilize these Utah-specific tactics to brave your way to the top of the beehive [...]
Knowing When Its Time to Pivot
Following small brands on social media, it can seem common that someone debuts a new logo or even just new colors on their feed with [...]
Gravitate Online Announces Rebrand, Changes Name to Gravitate One
SALT LAKE CITY, UT., May 7, 2021 /PRNewswire/ -- Gravitate Online, a leading digital marketing agency headquartered in Utah, announced today a rebrand of its [...]
Targeted Ads and Finding the Right Audience
How familiar does this scenario sound? You are planning to make a spaghetti dinner this weekend for some visiting family members. Throughout the preceding week, [...]
Marketing Industry Insights
According to the formal definition, marketing as a whole is made of up the following four constituents: Creation of offerings Communication of offerings Delivery of [...]
Google’s Recent Update
Last March, Google updated its algorithm in a way that influenced how highly websites are ranked in search results. In the past, Google hasn’t officially [...]
The Voice Search Revolution
One of the latest advancements in the world of online marketing is something we are all familiar with: voice search. Voice search is not a [...]
Why It’s Important to Invest in Social Media Marketing
Immediately following the invention of social media came one of the biggest game-changers in the modern business world: Social media marketing. As soon as companies [...]
