Blog | Gravitate One - Part 4

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How to Research Keywords for PPC Campaigns

For Utah-based businesses working on Pay-Per-Click (PPC) campaigns, keywords and phrases can make a big difference. Since you pay fees for your PPC campaigns based on the number of clicks, ...

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The Art and Science of a Successful PPC Marketing Campaign

As far as ways to win website traffic, pay-per-click marketing can prove to be the winner, as long as it’s approached with both careful analysis and creativity! PPC marketing matches ...

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How to Sustain Success in Utah-Specific PPC Marketing

Pay-per-click marketing can lead you on a path to product success! Utilize these Utah-specific tactics to brave your way to the top of the beehive and reap your best ROI: ...

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Google Maps Marketing: How to Get More Business

Google Maps is the most popular navigation app, with six times more people trusting it to guide them to where they need to go and provide information about areas of ...

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PPC – What It Is and Why It’s Important

Some online marketing strategies include PPC – Pay Per Click campaigns. Brands utilize PPC in order to promote a link so it will appear at the top of a search ...

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Content Marketing vs SEO Strategy

How important is SEO in a content marketing strategy? Many terms for aspects of a digital marketing strategy may start to sound like they’re describing the same thing. There are, ...

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Updates in Social Media – Spring 2022

The ebb and flow of social media can be hard to keep up with. Today, Gravitate One shares some of the updates in social media (as of April 2022) you ...

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How Mobile Devices Have Transformed Web Design

Thanks to the introduction of mobile web-browsing devices in recent years, the online realm is more varied than ever before, and the typical web user experience has changed dramatically. What ...

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Social Media Conversion Rates: What’s Considered Good

It’s common for brands to get caught up in numbers on social media. There’s a misconception that more likes equate to more sales. The Myth of Metrics There’s more to ...

content marketing notebook

What Types of Content Create More Traffic

We live in a day and age where everything is fast and instant. We scroll and scroll, we move from one thing to the other, and our minds are constantly ...

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How to Make the Most of Google’s Local Listings

Optimizing your business on local search engines is essential to online marketing and customer engagement. More and more people are using their smartphones to quickly search google for what they ...

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A Crash Course in Hashtags

Do you remember when a hashtag was typically referred to as the “pound” sign? If not, then you probably know enough about hashtags to be writing this article. In recent ...

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Using Artificial Intelligence in Digital Marketing

When you think of using artificial intelligence (AI) in digital marketing, what do you envision? Robots taking phone calls? While automation is part of the equation, it’s not the whole ...

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What is the Metaverse?

If you have your finger on the pulse of social media, you probably heard about Facebook recently rebranding as Meta. It’s the company’s way of building upon the concept of ...

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How Digital Media is Evolving

People have been offering goods and services to others for decades. While that hasn’t changed, the avenue for getting the word out to potential customers certainly has. In the early ...

One email a month on what is working in Utah search

Tactics we are testing, results we are seeing. No filler.