How to Make the Most of Google’s Local Listings
Optimizing your business on local search engines is essential to online marketing and customer engagement. More and more people are using their smartphones to quickly [...]
A Crash Course in Hashtags
Do you remember when a hashtag was typically referred to as the “pound” sign? If not, then you probably know enough about hashtags to be [...]
Using Artificial Intelligence in Digital Marketing
When you think of using artificial intelligence (AI) in digital marketing, what do you envision? Robots taking phone calls? While automation is part of the [...]
What is the Metaverse?
If you have your finger on the pulse of social media, you probably heard about Facebook recently rebranding as Meta. It’s the company’s way of [...]
How Digital Media is Evolving
People have been offering goods and services to others for decades. While that hasn’t changed, the avenue for getting the word out to potential customers [...]
Knowing When Its Time to Pivot
Following small brands on social media, it can seem common that someone debuts a new logo or even just new colors on their feed with [...]
Be Different, Yet Competitive Within Your Industry
We know one of the keys to success is to offer a solution for a problem people face. But with so many potential solutions out [...]
Why Digital Marketing Results Take Time
Did you know it can take up to six months to see the first signs that your digital marketing efforts are working? And that’s when [...]
The Science of Keyword Strategizing
Strategies and Data The essence of strategy is making plans about actions you will take in anticipation of what your competitors, colleagues, or customers will [...]
All About Facebook Ads
Social Media Dominance The wisdom of digital marketing is realizing that there will always be a new platform in a year or two from which [...]
The 5 Signs Your Website Needs An Upgrade
Redeeming the Audit We’re all familiar with the negative connotations that an audit holds for most people. Say the word to an accountant and you [...]
Tips for Creating an Engaging Newsletter that Converts
How many emails do you receive from different brands every day? How many of them do you actually open and read? Don’t let your brand’s [...]
