| 25 Mar 2024
Did you know that your business hours can affect your ranking on Google? In a quietly rolled out update, Google has retooled how local businesses appear in its ranking system ...
| 15 Mar 2024
Recently, our CEO Kevin Neilson was a guest on Aaron Basil’s podcast “SEO On-Air”. You can listen to the whole episode here, but among the takeaways are what your company ...
| 6 Feb 2024
Digital marketing is key to an online business’s success, but what about brick and mortar storefronts that cater to locals instead of worldwide? This may surprise you, but going online ...
| 22 Jan 2024
It’s kind of mind boggling how quickly the internet has changed in the past two decades, and how vital digital marketing has become for a business’s success. Search engines alone ...
| 18 Dec 2023
The new year is just around the corner. That means it’s time to start taking a look at what digital marketing strategies are going to be making big waves in ...
| 11 Nov 2022
Quality score is one of the most important metrics in PPC marketing! As a measure of how well your ads and keywords are performing, it can mean the difference between ...
| 24 Oct 2022
As a small business, it can be difficult to compete against local companies that have been established for many years. A good way to gain more visibility in your surrounding ...
| 12 Oct 2022
PPC campaigns are a great way to drive traffic to your website, but if you’re not optimizing your landing page, you’re missing out on potential revenue. A well-optimized landing page ...
| 24 Sep 2022
Although the target audience may vary across industries, every marketing plan needs to include a few basic elements, including PPC campaigns. Gravitate One not only helps you define your goals ...
| 10 Sep 2022
Want to capture clicks? While social media platforms and paid advertising can lend a hand, organic searches are the primary driving force behind successful advertising. Instead of presenting your company’s ...
| 22 Aug 2022
If you are looking to add PPC marketing to your advertising arsenal, it is important that you choose the best model for your company. Although each avenue, as well as ...
| 8 Aug 2022
No matter how many marketing tactics you employ, if you don’t have good content, you’re not going to see good results. At Gravitate One, we know content truly is king, ...
| 26 Jul 2022
When you take inventory of your digital marketing portfolio, where do you put your email marketing? There has been a lot of discussion about email’s viability as a marketing tool, ...
| 20 Jul 2022
Social media has taken the world by storm— To perform well in virtually any market, a company must now have an online presence. What is even more crucial to its ...
| 9 Jul 2022
For Utah-based businesses working on Pay-Per-Click (PPC) campaigns, keywords and phrases can make a big difference. Since you pay fees for your PPC campaigns based on the number of clicks, ...
One email a month on what is working in Utah search
Tactics we are testing, results we are seeing. No filler.