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5 SEO Basics Every Business Owner Should Know

22 Jan 2024

It’s kind of mind boggling how quickly the internet has changed in the past two decades, and how vital digital marketing has become for a business’s success. Search engines alone ...

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What Is Quality Score & Why Does It Matter in PPC Marketing?

11 Nov 2022

Quality score is one of the most important metrics in PPC marketing! As a measure of how well your ads and keywords are performing, it can mean the difference between ...

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SEO for Small Businesses: How to Show Up Higher on Local Searches

24 Oct 2022

As a small business, it can be difficult to compete against local companies that have been established for many years. A good way to gain more visibility in your surrounding ...

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PPC Best Practices: How to Optimize Your Landing Page

12 Oct 2022

PPC campaigns are a great way to drive traffic to your website, but if you’re not optimizing your landing page, you’re missing out on potential revenue. A well-optimized landing page ...

Why Every Marketing Plan Should Include PPC

24 Sep 2022

Although the target audience may vary across industries, every marketing plan needs to include a few basic elements, including PPC campaigns. Gravitate One not only helps you define your goals ...