Design | Gravitate One

Logo: Your Company’s Signature

April 10, 2013

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What is a Brand?

March 21, 2013

The idea of branding didn’t start with business. It started with ranching in Sweden in the Middle Ages. The word “brand” comes from the Norse

Pulling back the curtain on design

February 15, 2013

Many clients are not really sure what happens when they hire a graphic designer or a marketing agency to create a logo, website, or other

Leading the Visitor’s Eye

January 29, 2013

The average person spends less than 10 seconds on a website before deciding whether to leave or stay and explore further. Within those few seconds,

Defining Design Expectations

January 24, 2013

When starting to design or redesign their website, many companies use adjectives to describe how they want the website to look. Words like “fun,” “professional,”

The Importance of White Space

January 17, 2013

White space is the “negative space” between elements. Basically, it’s anywhere on your page that is not filled up with text or images. It doesn’t

Benefits of Beautiful Websites

January 14, 2013

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Beautiful Holiday Designs

December 13, 2012

Christmas is a time of both graceful beauty and gaudy decorations. If you’re looking to infuse your website or other materials with holiday cheer, you

Design Guidelines

November 28, 2012

Originally I was going to title this post “design commandments” but as I’m not feeling very divine or dictator-ish today, we’ll stick with guidelines. These

Web Design Trends & Tools I’m Thankful For

November 21, 2012

Tomorrow is Thanksgiving. It’s a time to eat copious amounts of turkey, pie, and other delicious food. It’s also a time to reflect on the

Come in and stay a while

November 13, 2012

The adage “you can’t judge a book by its cover” is completely false. A book’s cover gives the potential reader vital cues about whether or

Fitting In & Standing Out

October 22, 2012

There are more than 650 million websites on the Internet today. Talk about competition! Each of them are trying to attract customers’ attention and many