Just Play Baseball! A Lesson in Effective Communication
As a father of 4, including 2 boys, I have found myself attending a Little League baseball game on more than one occasion. Sometimes I am simply a parent spectator cheering my child on and trying to stop myself from giving too much advice from the bleachers. Other times I’ve allowed my guilt to get […]
Keep Up To Date With Emerging Digital Marketing Trends for 2024
The new year is just around the corner. That means it’s time to start taking a look at what digital marketing strategies are going to be making big waves in 2024. We’ve seen technology moving by leaps and bounds in 2023 thanks to the advent of AI, and since the tech landscape is constantly evolving, […]
What Types of Content Create More Traffic
We live in a day and age where everything is fast and instant. We scroll and scroll, we move from one thing to the other, and our minds are constantly searching for what’s next. In such a fast-paced world as ours, creating content that will make people slow down and read what you have to […]
How to Make the Most of Google’s Local Listings
Optimizing your business on local search engines is essential to online marketing and customer engagement. More and more people are using their smartphones to quickly search google for what they need. You want to make sure your business is one of the first to appear, and that it gives your next potential customer the information […]
A Crash Course in Hashtags
Do you remember when a hashtag was typically referred to as the “pound” sign? If not, then you probably know enough about hashtags to be writing this article. In recent years, hashtags have become one of the best ways to categorize your online content. Primarily used on Twitter and Instagram, how do you know you’re […]
Marketing Then and Now
In our Utah digital marketing firm, we’ve seen our fair share of trend changes. Consumers are constantly changing, and advertisers are evolving with them. One of the most iconic periods for marketers was the 1960’s. During this era, marketers started to truly understand their customers and market to them. Fairfax M. Cone, an ad executive […]
3 Basics of SEO for Beginners
You’ve been told that you need SEO for your business, but once you start looking into it, it feels like drinking from a fire hydrant! There’s endless information alongside varying opinions. It’s not always easy to tell what SEO is and how you should apply it to your business. Since we offer SEO services in […]
4 Key Ways Google Has Improved Search Over the Years
If you ever searched the web in the early ’90s, you know how frustrating it was. Archie and Ask Jeeves were great starts to the world-wide-web search, but let’s be honest: We were all glad when more advanced search engines took the stage! In the fall of 1998, Google was born. It was created by […]
What Do Your Daily Consumers Want During COVID-19
Overall, consumers are looking for seamless transactions and convenience. Anything else you’re able to offer during the Coronavirus pandemic may just help you stand out.
Why Icons on Your Website Matter
At the crux of every website design is one defining principle that all other design principles work towards: communication. Website designs need to be able to communicate their message and purpose with clarity and creativity. To do this, there are a variety of different tools that web designers and developers can utilize to make a […]
Things to Remember When Making a Good Design
Your website is often the first thing your customers or clients come across. If you want them to choose you, you need to have a user-friendly and appealing website. While creating a compelling website can be a difficult task, here are a few simplified principles to help you on your way:
The Benefits of Using a Style Guide for Your Company
A company’s style guide will include all variants of your logo and specify colors, fonts, and images that will communicate who you truly are as a company. Here is a brief look at how a style guide can help your business. Create consistency. On the most fundamental level, of course, a style guide will help […]