The Science of Keyword Strategizing
Strategies and Data The essence of strategy is making plans about actions you will take in anticipation of what your competitors, colleagues, or customers will do. Much of strategy planning can feel like you’re tapping into a sort of premonition, guessing which way the market will turn based on new and existing conditions. Other strategies […]
What is a Keyword’s Value?
So I was planning on writing a post about keyword research, doing it smarter, looking at more than just the search volume and so forth. Then I watched Rand Fishkin’s Whiteboard Friday (OP) from last week, and realized I don’t need to write that post. Here is more or less what I was going to […]
Difficulty Tool for Keyword Analysis
Everyone around the office knows I’m an SEOmoz homer. I love their tools and trust their data, and this extends to their research tools. We use SEOmoz’s Keyword Difficulty Tool during our Keyword Analysis phase quite a bit. We use the number it produces to help us know if how competitive the phrase will be, […]
Keyword Analysis: Python Swallows the Rodent
Keyword Analysis requires a thorough process of, first, generating a large list of phrase ideas, and then refining the list to a workable group that will focus all SEO efforts. We utilize what we call the ‘Python Swallows the Rodent‘ approach. Basically, it outlines the process of gathering a few keyword ideas, then greatly increasing […]
Keyword Research- Google Suggestion Tool
We use Google’s Keyword Suggestion Tool every single day- especially during the Keyword Analysis phase of an SEO campaign. A few distinctions must be made when looking at the available features. Key understandings must include: :: The difference between Global Searches and Local Searches:: What happens to the displayed keyword ideas when the ‘Show related […]
Keyword Analysis Help- MergeWords.com
Keyword analysis can take a long time-when done correctly-and any tools that simplify the process are more than welcome. One such tool that I’ve started to use more is MergeWords.com. It allows me to quickly concatenate different variations of phrases I will be targeting or tracking. Simple add a qualifier in each of the three […]