Why It’s Important to Invest in Social Media Marketing
Immediately following the invention of social media came one of the biggest game-changers in the modern business world: Social media marketing. As soon as companies saw social media for what it is (i.e., a platform where people can connect with each other over the internet on a relatively intimate level), they understood the potential that […]
Tuesday Bluesday: Help for the Hopeless
I’ve heard a compelling argument that Tuesdays are the new Mondays. Think about it, your weekend felt like it was too short and, even if you like your job, there’s still a ton of time and a pile of papers until the next weekend. But you know that. You’re expecting it. You’re ready for it. […]
Editing Your Google Listing through the Knowledge Graph
While looking at recent news in local searchI found this article from Mike Blumenthal That was very interesting. Google Implements Direct Knowledge Panel Editing on Desktop and Mobile Very recently Google has made an update to the Knowledge Graph (the information box that appears at the top of most searches) in regards to local businesses. […]
The Facebook Business Ecosystem Explained
Have you ever felt overwhelmed by all the moving parts to running a successful Facebook business page? This has been one of the things FB has been working hard on in the last few years and have come up with a lot of great features to make business owner’s and marketer’s lives easier. Today I […]
5 Tips for Surviving a Snow Day
Seeing as it’s been a wild weather day here in Utah we figured it was a good time to share a few tips on how to survive a Snow Day. Stay Up on the Weather Every night before work I try and remember to check the weather and get an idea of what I should expect […]
Building a Marketing Strategy
IMHO, gone are the days when you could just be an SEO company. We have been moving for the last few years towards being an Online Marketing company, covering everything from the SEO from which we were born to PPC, Social Media Marketing and on into media production. But with so many moving parts, it […]
Why Every Business Needs to Focus on Online Marketing
If you’ve never before considered online marketing a central part of your marketing strategy, now is the time to start. Everything from locating services to shopping is moving online, and every business will have to center its strategy around this movement in order to keep up. Yet many of today’s companies still treat online marketing […]
Less is More-Part 2
I recently came across this great article on Search Engine Land and thought it was a great followup from my last post about the importance of quality links. If you haven’t read it yet, check it out here! In that post I focused on why we should focus on the quality of links over quantity. I […]
Enjoy What You Do: Motivation
Joe, Bryce and Tanner Culture is a very important part of work. There have been many studies done on what motivates people. Some common answers are money, PTO, insurance, 401K, etc. While I do believe that these things play an important part of motivating your employees, I propose that it runs deeper than that. Did […]
FOR-EV-ER: The Continuous Cycle of Online Marketing
One of my favorite quotes is by Oliver Wendell Holmes, Jr. He said, “The work never is done while the power to work remains.” In the world of online marketing, if we are doing our jobs correctly, there will always be a job to do. Sometimes people view online marketing as a check list, assuming that […]
How Our Culture Makes Us Smarter
Here at Gravitate Online we have a unique culture. We work hard, but we also play hard. Some days we have scooter races. One day we had a cursive writing competition. And every day we play ping pong. We also have a theme each day of the week: Monday Meetings, Team Building Tuesday, Brown Bag […]
3 Key Ingredients to Improve Your Online Presence
I love to bake. I love experimenting with ingredients and tweaking little things to improve recipes. And I love sharing the fruits of my labors with my coworkers and friends. It’s great friendship insurance. As I have worked with various recipes and experimented with different ingredients, there are a few ingredients that I know […]