5 Tips On Finding A Good Digital Marketing Agency
Recently, our CEO Kevin Neilson was a guest on Aaron Basil’s podcast “SEO On-Air”. You can listen to the whole episode here, but among the takeaways are what your company should look for when starting out with digital marketing. Here are 5 of Kevin’s answers on what new business owners should look at with digital […]
What Is Quality Score & Why Does It Matter in PPC Marketing?
Quality score is one of the most important metrics in PPC marketing! As a measure of how well your ads and keywords are performing, it can mean the difference between a successful and failed campaign—and affect your costs significantly. What is a quality score? How does it work? Why is it so important in PPC […]
SEO for Small Businesses: How to Show Up Higher on Local Searches
As a small business, it can be difficult to compete against local companies that have been established for many years. A good way to gain more visibility in your surrounding area is through local SEO marketing. This involves optimizing your website and online listings so they are more likely to show up in local search […]
Secrets to Social Media Marketing Success
Social media has taken the world by storm— To perform well in virtually any market, a company must now have an online presence. What is even more crucial to its success, though, is the strategies it uses to conduct its campaign. Capturing the eyes of those scrolling through social media platforms is only the first […]
The Art and Science of a Successful PPC Marketing Campaign
As far as ways to win website traffic, pay-per-click marketing can prove to be the winner, as long as it’s approached with both careful analysis and creativity! PPC marketing matches your ads with those who are already asking about associated matters, allowing you to reach your intended audience with ease. Allow prospective customers the opportunity […]
How to Sustain Success in Utah-Specific PPC Marketing
Pay-per-click marketing can lead you on a path to product success! Utilize these Utah-specific tactics to brave your way to the top of the beehive and reap your best ROI: Spendings: Score on CPCs and Save with SEO Search engines supply businesses that sign up for PPC services with quality scores. The better a company’s […]
Knowing When Its Time to Pivot
Following small brands on social media, it can seem common that someone debuts a new logo or even just new colors on their feed with regularity. Having a fresh look can be invigorating for a business owner, but what effect does it have on potential clients? The convenience of digital marketing leads some brands to […]
Gravitate Online Announces Rebrand, Changes Name to Gravitate One
SALT LAKE CITY, UT., May 7, 2021 /PRNewswire/ — Gravitate Online, a leading digital marketing agency headquartered in Utah, announced today a rebrand of its name and visual identity to Gravitate One. This rebrand coincides with the company’s accelerated growth and enhanced marketing service offerings. Gravitate One has updated their website (gravitateone.com) and social media […]
Targeted Ads and Finding the Right Audience
How familiar does this scenario sound? You are planning to make a spaghetti dinner this weekend for some visiting family members. Throughout the preceding week, you spend time searching for recipes for various sauces, sides, and desserts, as well as talking about spaghetti recipes with your parents over the phone. After a few days, you […]
Marketing Industry Insights
According to the formal definition, marketing as a whole is made of up the following four constituents: Creation of offerings Communication of offerings Delivery of offerings Exchange of value If you think carefully about it, each of these slices of the greater whole can be tied to an identifiable hard skill or characteristic that requires […]
Google’s Recent Update
Last March, Google updated its algorithm in a way that influenced how highly websites are ranked in search results. In the past, Google hasn’t officially named very many of their updates, and they usually only name the ones that are more significant. This one was pretty significant, and it was officially given the name “March […]
The Voice Search Revolution
One of the latest advancements in the world of online marketing is something we are all familiar with: voice search. Voice search is not a fad; it’s not a temporary trend, and it’s not something that business owners should ignore. What voice search is is an incredibly convenient and helpful method of navigating the internet […]