Branding vs. Search Engine Optimization

When you are getting ready to run a new marketing campaign how can you find out what is going to be the most effective type of campaign? RESEARCH! Thats right, you can do a little bit of research to determine what type of campaign would work best if not both. Search Engine Optimization Search Traffic […]

But What Does Your Gut Tell You?

We love The Office around here, and often compare our own office dynamics to characters on that show.  One of our favorites is the episode where Michael is so set on relying on the GPS on his phone, that he drives straight into Lake Scranton. We laugh, but I think there are times when we […]

Mobile With the Assist

If you’re looking for some great tips on how to improve your social media presence take a look at Social Media Examiner. They’re a great resource for finding out the latest trends and tactics for winning with social media. Today they posted an insightful article entitled “How to Make the Most of Facebook Mobile Ads” […]

Avoiding Design Distractions

“Design should never say, ‘look at me.’ It should always say, ‘look at this.’” – David Craib, owner of Parable Communications, a Canadian design company Whether you are designing a website, a logo, a flyer, or any other material, you want to grab the viewer’s attention. But the focus of the attention should be the […]