Five Things I Learned as a Small Business Owner

When I am not writing for Gravitate Online, I am off running my own business, Character Booking.  We send costumed characters to birthday parties, corporate events, city events, Salt Lake Comic Con, etc.  It’s a fun little gig, but unless you too, run a business, you would never guess how difficult it is.  At any […]

What Makes a Compelling Image

They say that good design is invisible, and that design really only becomes apparent when it’s done poorly. And while I wholeheartedly agree with this, I’m pretty sure that any designer would agree that there is something to be said for truly compelling design—design that simply captures you and leaves you trying to determine what […]

Ads as Stories: A Diamond Is Forever

“Ads as Stories” is a series devoted to analyzing different advertising campaigns as acts of storytelling, and breaking down the narrative being told. If you are in a room with other people right now, it is very likely that many of them could be wearing diamond rings. Chances are, you might even be one of […]

Peak at the Future of Shipping and Online Shopping

In the category of the just plain cool, Amazon’s Jeff Bezos shows us that huge companies can innovate and think big- really big. As many of you know, Jeff Bezos is an entrepreneur hero of mine. I love the way he thinks, I love the way he invests into long term visions, and I love […]