Commanding Attention: The Art of the Written Word in Marketing

In the long history of marketing, people have used the written word in their efforts to sell their products, proliferate their ideas, and build their [...]

By |2022-02-08T16:59:53-07:00September 2nd, 2021|Content, Digital Marketing|Comments Off on Commanding Attention: The Art of the Written Word in Marketing

How a Hypothetical Spokesperson Can Help You Brand

As a consumer, it can be hard to relate to a corporation. After all, a corporation is made up of many different moving parts. Different [...]

By |2017-09-01T21:54:48-06:00September 1st, 2017|Branding, Business Strategy, Content, Content, Digital Marketing, Online Marketing|Comments Off on How a Hypothetical Spokesperson Can Help You Brand

Define Your Brand with a Positioning Statement

Did you ever play MadLibs as a kid? The fun of it might have worn off once you learned that “stinky” wasn’t the perfect adjective [...]

By |2017-08-20T21:34:42-06:00August 20th, 2017|Blog, Branding, Content, Digital Marketing, Online Marketing, Work Tips|Comments Off on Define Your Brand with a Positioning Statement
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