Category: Content

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Why Content is King

No matter how many marketing tactics you employ, if you don’t have good content, you’re not going to see good results. At Gravitate One, we know content truly is king, ...

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What Types of Content Create More Traffic

We live in a day and age where everything is fast and instant. We scroll and scroll, we move from one thing to the other, and our minds are constantly ...

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Commanding Attention: The Art of the Written Word in Marketing

In the long history of marketing, people have used the written word in their efforts to sell their products, proliferate their ideas, and build their brands. As the concept of ...

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Writing the Best SEO Article

The Art of Search Engine Optimization In terms of marketing in today’s Digital Age, internet real estate is more important than ever. So many companies are trying to capture the ...

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8 Industries That Have Managed to Thrive in 2020

2020 has been a difficult year for so many of us. Due to the COVID-19 pandemic, many businesses have had to rethink how they are run. They’ve needed to quickly ...

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How a Hypothetical Spokesperson Can Help You Brand

As a consumer, it can be hard to relate to a corporation. After all, a corporation is made up of many different moving parts. Different specialties and personalities within the ...

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Try This Team Word-Storming Exercise

You may have a very clear idea of what you do, and why it matters. However, if you can’t communicate that to anyone else, all of your marketing efforts will ...

Team building a brand

Define Your Brand with a Positioning Statement

Did you ever play MadLibs as a kid? The fun of it might have worn off once you learned that “stinky” wasn’t the perfect adjective for any situation. However, here’s ...

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Specificity in Content

One of the big challenges of web content is being able to ride a line of how specific to your services that your content needs to be. Finding the sweet ...

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How to Keep Yourself Sane as a Writer

So I was doing some calculations, and it looks like that as a writer here, I put out about 2,000 words of polished, fact-checked content on a daily basis. It’s ...

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Rules and Ethics when Using Copyrighted Photos Online

Let’s face it—the internet is becoming more and more visual by the minute, which means that we want to fill the blog posts we write with rich, high-quality imagery. Yet ...

Seven Fool-Proof Blog Types

If you are in charge of your company’s blog or you write your own blog, you’ve probably spent countless hours staring at the computer thinking “What in the world should ...

One email a month on what is working in Utah search

Tactics we are testing, results we are seeing. No filler.