Why Content is King
No matter how many marketing tactics you employ, if you don’t have good content, you’re not going to see good results. At Gravitate One, we know content truly is king, and here’s why. What’s Considered Content? Content marketing is the practice of sharing what you’ve created with your audience. It could be social media posts, […]
What Types of Content Create More Traffic
We live in a day and age where everything is fast and instant. We scroll and scroll, we move from one thing to the other, and our minds are constantly searching for what’s next. In such a fast-paced world as ours, creating content that will make people slow down and read what you have to […]
Commanding Attention: The Art of the Written Word in Marketing
In the long history of marketing, people have used the written word in their efforts to sell their products, proliferate their ideas, and build their brands. As the concept of “marketing” matured, so too did the way in which it was carried out. Anciently, the first civilization in Egypt used marketing — specifically, a rudimentary […]
Writing the Best SEO Article
The Art of Search Engine Optimization In terms of marketing in today’s Digital Age, internet real estate is more important than ever. So many companies are trying to capture the type of saturation where they can rely on people outside of the company (that is, people they don’t have to pay) to advertise their products. […]
8 Industries That Have Managed to Thrive in 2020
2020 has been a difficult year for so many of us. Due to the COVID-19 pandemic, many businesses have had to rethink how they are run. They’ve needed to quickly switch gears and reexamine their marketing skills. Many embraced new technologies and learned to evolve in our new world. During this uncertain time, many industries […]
How a Hypothetical Spokesperson Can Help You Brand
As a consumer, it can be hard to relate to a corporation. After all, a corporation is made up of many different moving parts. Different specialties and personalities within the company are vital to help it thrive and operate effectively. But for a consumer speaking with first once person and then another, it can start […]
Try This Team Word-Storming Exercise
You may have a very clear idea of what you do, and why it matters. However, if you can’t communicate that to anyone else, all of your marketing efforts will fail. We’ve noticed that it can be difficult for small businesses to define their brand. This is especially the case when you have several team […]
Define Your Brand with a Positioning Statement
Did you ever play MadLibs as a kid? The fun of it might have worn off once you learned that “stinky” wasn’t the perfect adjective for any situation. However, here’s a MadLibs that could actually benefit your company: a positioning statement. A positioning statement is used in marketing to define where you stand in the […]
Specificity in Content
One of the big challenges of web content is being able to ride a line of how specific to your services that your content needs to be. Finding the sweet spot of relevancy, but still having something to say, requires a great deal of tact. A good analogy for this is to imagine that the […]
How to Keep Yourself Sane as a Writer
So I was doing some calculations, and it looks like that as a writer here, I put out about 2,000 words of polished, fact-checked content on a daily basis. It’s kind of like writing an eight-page (double spaced) paper every day. That basically means that when I’m not in planning or strategy meetings, or trying […]
Rules and Ethics when Using Copyrighted Photos Online
Let’s face it—the internet is becoming more and more visual by the minute, which means that we want to fill the blog posts we write with rich, high-quality imagery. Yet many of the images we find online that are perfectly suited for the posts we write are copyrighted. What are you to do in a […]
Seven Fool-Proof Blog Types
If you are in charge of your company’s blog or you write your own blog, you’ve probably spent countless hours staring at the computer thinking “What in the world should I write about?” I know that I have. After writing hundreds of blog posts, I still have that brainstorming meeting with myself to determine content […]