Can Apps Replace Browsers?
Online marketers have always been barraged by a stream of doomsday accounts about how SEO is now dead, or just on the brink of it, and that the entire industry will implode. These predictions have been around for nearly a decade (you can find no shortage of articles from 2008 talking about how SEO’s end […]
Announcing Our Partnership with Nitch Creative
The team at Gravitate Online is proud to announce a new partnership that we’ve started with with a fabulous company, Nitch Creative! Nitch Creative is a creative studio that does everything from app design and website creation to designing things like billboards and vehicle wraps. They’re quite a design powerhouse here in Utah. Specifically, our […]
Starbucks and the Power of Controversy
Many companies prefer to shy away from controversy when it comes around. The general manner of procedure, typically, is to try to make everyone happy so that you don’t alienate any possible customers. On this blog, we’ve recently written about the process of “taking a stance” in advertising, and why trying to make everyone happy […]
The Battle for Search
Currently, search is dominated by Google. When people need to search, well over 70% of the time they go to Google. No real news there- everyone knows that Google rules. Nobody else is even close. The Winds of Change That being said, a battle is brewing that will shake up the search landscape. A war […]
Digital Storytelling 4: Deduction is Elementary
My wife Annie and I went out to see a movie; this is back in about 2009. We went to watch Sherlock Holmes, that American version with Robert Downey Jr. and Jude Law. We were really excited about it. We arrived at the Megaplex, got our popcorn, bought our soda and snacks. We made it into the […]
Google I/O, WWDC & The Future of Search?
Garrett, Kevin and I went through Apple’s WWDC and Google’s I/O and highlighted some of our favorite things. Interestingly we got into the future of search. I made some pretty bold predictions as we look to whats coming down the line and consider how people will be searching in the future. Some highlights are: Search […]
Pinterest Adversiting
If you’re a frequent user of Pinterest you may have noticed the same pin popping up in your news each time you log in. The one I’ve noticed in my feed is an image displaying an elastic belt that’s used to store a wallet or phone marketed to runners. Within the pin you will notice […]
Don’t Call It A Comeback…
…I’ve Been Here for Years! Visual assets, or what we call them here- visual highlights, are gaining even more popularity in the online marketing world lately. Here’s the thing- they are not new- they’ve been around since the dawn of content! Newspapers, magazines and freakin’ cave walls contained visual highlights. So what is a visual […]
Peak at the Future of Shipping and Online Shopping
In the category of the just plain cool, Amazon’s Jeff Bezos shows us that huge companies can innovate and think big- really big. As many of you know, Jeff Bezos is an entrepreneur hero of mine. I love the way he thinks, I love the way he invests into long term visions, and I love […]
A MUST READ For All Gravitate Employees
…rest of you can read it too! One of the best decks I’ve gone through in a while, this slide show from a presentation done by Cyrus Shepard is A MUST READ FOR ALL GRAVITATE EMPLOYEES. Have I made it clear enough about how I feel about this?! Titled ‘The Google Earthquake: How to Survive […]
You Can’t Always Get What You Want…
People don’t like hearing it, but we’ve been saying this for a long time. You get rankings that your site deserves. Don’t try cheap tricks or lame approaches. Instead, create great content, build gorgeous sites and earn links with quality outreach to influencers in your industry. It’s more expensive and takes more time, but your […]
Mobile-Friendly Websites
Today people are viewing websites on a wider variety of devices than ever before. From smartphones to tablets, laptops to flat-screen monitors, there are a wide variety of sizes and interfaces that customers can use to look at your website. Gone are the days that websites can design for a single screen size and ignore […]