Blog | Gravitate One - Part 15

You Can’t Always Get What You Want…

People don’t like hearing it, but we’ve been saying this for a long time. You get rankings that your site deserves. Don’t try cheap tricks or lame approaches. Instead, create ...

Focus @ Work: The Tyler Durden Approach Part 3

3. Specific Defense Ideas Okay. We’ve identified the ideal and labeled some of our distractions. How do we minimize these so we can get more work done? Most times, we ...

Focus @ Work: The Tyler Durden Approach Part 2

2. What is the Reality? Okay, in Focus @ Work Part 1 we had our heads in the clouds and talked about the ideal, lets take a look at reality. ...

Focus @ Work: The Tyler Durden Approach Part 1

Focus amplifies. Focus distills. Focus is a muscle of the mind. Focus is the collection of a million choices made during the course of completing anything worthwhile. Focus transforms intention ...

Color Combinations

In our last post, we discussed some of the factors that affect the choice of colors for websites, brands, and other designs. However, in addition to choosing the right colors, ...

The Power of Color

Color is an integral part of any design. From logo creation to print ads, website design to product packaging, the choice of colors has a big impact on how your ...

fallback image

When Did You Last Visit?

Here’s something interesting I noticed yesterday: This isn’t appearing on every search, but here and there Google is telling me how many times I’ve visited a site and when the ...

Visual Identity

If the logo is a company’s signature, all the design and content should be written in the company’s “handwriting.” Just like a person’s handwriting identifies who wrote a particular message, ...

Logo: Your Company’s Signature

In our last post, we looked at what a brand is and how it encompasses all visual and experiential aspects of a product, service, or company. One of the most ...

What is a Brand?

The idea of branding didn’t start with business. It started with ranching in Sweden in the Middle Ages. The word “brand” comes from the Norse word “brandr,” which means to ...

Competing Against the Big Boys

Many small or medium businesses aren’t trying to take over the international business scene or go head-to-head with Amazon and the other “big boys.” But thanks to the omnipresent nature ...

Pulling back the curtain on design

Many clients are not really sure what happens when they hire a graphic designer or a marketing agency to create a logo, website, or other materials for their business. In ...

Leading the Visitor’s Eye

The average person spends less than 10 seconds on a website before deciding whether to leave or stay and explore further. Within those few seconds, they are looking for cues ...

Defining Design Expectations

When starting to design or redesign their website, many companies use adjectives to describe how they want the website to look. Words like “fun,” “professional,” and “high-tech” seem to be ...

The Importance of White Space

White space is the “negative space” between elements. Basically, it’s anywhere on your page that is not filled up with text or images. It doesn’t actually have to be white; ...

One email a month on what is working in Utah search

Tactics we are testing, results we are seeing. No filler.