Writing the Best SEO Article
The Art of Search Engine Optimization In terms of marketing in today’s Digital Age, internet real estate is more important than ever. So many companies are trying to capture the type of saturation where they can rely on people outside of the company (that is, people they don’t have to pay) to advertise their products. […]
Listening to Your Customers Helps You Brand Better
Often, we’re so busy with the day-to-day tasks of our business that we forget the reason that we’re there: for our customers! No business can thrive unless it’s fulfilling a need. This connection between business and customer goes neglected far too often. In order to better define your brand, and determine your audience for all […]
Can You Nurture Creativity?
I may not be a full time illustrator or graphic designer, but I think you could consider me kind of a creative person. I write full-time here at Gravitate; I dabble in photography; I’ve done work on the side as a graphic designer; I fully designed the look of my blog and continue to design […]
How to Keep Yourself Sane as a Writer
So I was doing some calculations, and it looks like that as a writer here, I put out about 2,000 words of polished, fact-checked content on a daily basis. It’s kind of like writing an eight-page (double spaced) paper every day. That basically means that when I’m not in planning or strategy meetings, or trying […]
Does This Title Make You Want to Click?
If you’ve been around the SEO world for more than 5 minutes, you’ve almost certainly heard of title tags. What is much less certain is what you’ve heard about them. I heard they were the silver bullet that will put you on the top of every search engine results page. On the same site, I […]
You Can’t Always Get What You Want…
People don’t like hearing it, but we’ve been saying this for a long time. You get rankings that your site deserves. Don’t try cheap tricks or lame approaches. Instead, create great content, build gorgeous sites and earn links with quality outreach to influencers in your industry. It’s more expensive and takes more time, but your […]
Websites Should be Seen and Heard
Websites should add value for their users. This value can be a great shopping experience, expert advice on a niche topic, or even clear information about how to contact a company. Whatever the value is, it is delivered through content. Google loves content. And so do the real people visiting websites. Adding high-quality content […]
Titles: Use Your Words Wisely
When it comes to the way you format your title tags, there really isn’t a “right way” to do it. With that being said, in order to be effective, your title must encourage clicks and follow some basic rules and style guides. These will be presented and explained in this series. Today’s topic: Keyword selection […]
Titles: Focus on the Customer
When it comes to the way you format your title tags, there really isn’t a “right way” to do it. With that being said, in order to be effective, your title must encourage clicks and follow some basic rules and style guides. These will be presented and explained in this series. Today’s topic: Write your […]
The Wonderful World of Words
Without a doubt, my favorite aspect of online marketing is the copy writing. Big surprise coming from the guy writing the blog, right? I love analyzing the way people use words to try to get other people to do things. I love learning new things so that I can pretend I know enough about them […]