The Facebook Tools of an Advertiser
Facebook can be a powerful marketing tool for many businesses. It’s free to set up a business page and begin posting but if you want to make a real impact Facebook advertising is a terrific option. Facebook is the largest social network in the world with a user base that continues to grow year after […]
What is Re-marketing?
If you spend any amount of time on the web you’ve probably noticed images on the side bar and across the top advertising one thing or another. How does the internet know which ads to show you? A common practice, named remarketing/retargeting/display advertising, of companies is to place tracking codes, called pixels, on their site […]
Is Is it the Coach or the Talent?
What makes a football team great? Why are the Seahawks on their way to the Superbowl for the second year? Russel Wilson? Richard Sherman? Pete Carroll? Or how about this one: how did Ohio State beat Oregon to be the national champions? Given the same team, but replacing Urban Meyer, would it have happened? This […]
Don’t Call It A Comeback…
…I’ve Been Here for Years! Visual assets, or what we call them here- visual highlights, are gaining even more popularity in the online marketing world lately. Here’s the thing- they are not new- they’ve been around since the dawn of content! Newspapers, magazines and freakin’ cave walls contained visual highlights. So what is a visual […]
It’s the Hold
A few words to current and future small business owners: Anybody can get new clients. The magic is in the hold- it’s in keeping them. Build a company around sales and you’ll get new clients. You may elevate yourself from ‘doing the work’, you may be able to flip your company to a salivating buyer. […]
Peak at the Future of Shipping and Online Shopping
In the category of the just plain cool, Amazon’s Jeff Bezos shows us that huge companies can innovate and think big- really big. As many of you know, Jeff Bezos is an entrepreneur hero of mine. I love the way he thinks, I love the way he invests into long term visions, and I love […]
A MUST READ For All Gravitate Employees
…rest of you can read it too! One of the best decks I’ve gone through in a while, this slide show from a presentation done by Cyrus Shepard is A MUST READ FOR ALL GRAVITATE EMPLOYEES. Have I made it clear enough about how I feel about this?! Titled ‘The Google Earthquake: How to Survive […]
Importance of Google Reviews Continues to Grow
The need for local businesses to focus on getting great customer reviews, especially on Google+, is growing in importance. I’m no Nostrodamis, Google always shows their hand by 1) telling us that they actually look at reviews to help determine Maps rankings (yes, they told us that, Just as Chad Spencer) and 2) launching cool […]
Focus @ Work: The Tyler Durden Approach Part 3
3. Specific Defense Ideas Okay. We’ve identified the ideal and labeled some of our distractions. How do we minimize these so we can get more work done? Most times, we can’t just eliminate the distractions, but rather have to redirect them, minimize and organize them. Doing so requires forming new habits. I’ve got several ideas […]
Focus @ Work: The Tyler Durden Approach Part 2
2. What is the Reality? Okay, in Focus @ Work Part 1 we had our heads in the clouds and talked about the ideal, lets take a look at reality. re·al·i·ty [ree-al-i-tee] 1. resemblance to what is real. 2. a real thing or fact. 3. real things, facts, or events taken as a whole; state […]
Focus @ Work: The Tyler Durden Approach Part 1
Focus amplifies. Focus distills. Focus is a muscle of the mind. Focus is the collection of a million choices made during the course of completing anything worthwhile. Focus transforms intention to passionate effort. Then, transforms that effort into the searing beam of sunlight that burns a charred checkmark next to a difficult task on a […]
What is a Brand?
The idea of branding didn’t start with business. It started with ranching in Sweden in the Middle Ages. The word “brand” comes from the Norse word “brandr,” which means to burn. It refers to the practice that is still used on ranches around the world today where ranchers burn a mark onto a cow’s side […]