Stronger Backlinks, Stronger Presence
It is often said that no one makes it in this world alone, and that’s true. Consider for a moment, what does adopting a baby, gaining entrance into Harvard, and winning America’s Got Talent all have in common? The candidates must have a letter of recommendation. Of course, in the case of the latter example, […]
Finding the Sweet Spot
It seems like just about everyone I know has a blog these days. Some blog privately about their family life, others use blogging as an emotional outlet, some use their blog to share their expertise in a specific niche, and others started a blog with the hope of one day being able to monetize it. […]
Less is More
I’ve always loved being involved in LOTS of things. I was the girl in high school who was an active member of every club she could sign up for. In college, I had a list of extracurricular activities and classes that I wanted to take before I graduated…and delayed graduation a full year just so […]
FOR-EV-ER: The Continuous Cycle of Online Marketing
One of my favorite quotes is by Oliver Wendell Holmes, Jr. He said, “The work never is done while the power to work remains.” In the world of online marketing, if we are doing our jobs correctly, there will always be a job to do. Sometimes people view online marketing as a check list, assuming that […]
100 Link Building Ideas Analyzed
Today a SearchEngineWatch.com forum member (wildnetSEO) added a nice post titled ‘100 Back Link Finding Techniques‘. The list actually includes 104 ideas, so already you’re getting more than you bargained for. As I’ve been building links for…oh, forever, I’ve decided to take a look and analyze the list. Next to each idea, I’ve added a […]
Link Building Technique: Partake in the Natural Goodness of Organic
Organic Principle: Increasingly, Google is rewarding (rather than just saying they reward- they actually are starting to do it) more naturally acquired links. Moving forward, it behooves SEO’s to create better content and create a more natural blend of links. One technique we’ve recently added (inception from Tom Critchlow and others- but refined by Gravitate) […]
Understanding Link Metrics
If anyone still has ANY doubt about my SEOmoz fanboy status…please know, I love them. Rand’s recent post about White Hat and Black Hat (I send them a lot of links- but hey, they earn ’em) just reinvigorated my infatuation for these studs. That being said, a couple weeks ago they posted a two part […]
Build a Link Profile for Competitors
Early in the campaign (very early actually…it’s one of the first things we do) we do two things, 1. Keyword Research and 2. Competitive Analysis. We’ve been posting a lot lately about doing keyword research portion, but I wanted to include a small introduction to a critical competitive analysis task- the competitor link profile creation. […]
Guest Blog Posting and Link Building
Guest Blog Posting is a great way to distribute quality content and earn legitimate links. This short tutorial demonstrates what a Guest Blog Posting is and introduces a tool that we are considering using here at Gravitate Online. We take a look at a nice little infographic (you know how I love infographics!) from Brian […]
Link Building Tip: Ask Your Customers
We all know that building links to your page is how to win the popularity contest within specific SERP. A tip I’ve heard bouncing around the SEO world is simple and easy, with good potential. Just ask for a link in your customer emails. After a purchase, marketing emails or any other email sent out […]