Titles: Use Your Words Wisely
When it comes to the way you format your title tags, there really isn’t a “right way” to do it. With that being said, in order to be effective, your title must encourage clicks and follow some basic rules and style guides. These will be presented and explained in this series. Today’s topic: Keyword selection […]
Titles: Focus on the Customer
When it comes to the way you format your title tags, there really isn’t a “right way” to do it. With that being said, in order to be effective, your title must encourage clicks and follow some basic rules and style guides. These will be presented and explained in this series. Today’s topic: Write your […]
How to be Good Looking, Intelligent, and Popular
What is the most important aspect of your website? Is it the code? The content? Layout and design? How about the color scheme? Number of cats-doing-people-things pictures? You probably knew your answer right away. If you are a designer, of course you know the site design is the most critical. Every SEO knows that your […]
Put Down the Cookies and Walk Away
Cookies are delicious. Whether you like them crunchy or soft, chocolate or fruity, somewhere there is a cookie that you just can’t turn down. But sometimes saying no is the best thing to do. Obviously, I’m not talking about that kind of cookie here. We aren’t Gravitate Online Diet Consultants after all. The cookies I’m talking […]
International SEO and Accents
As high speed internet continues to penetrate other countries, many U.S. companies are now focusing their efforts on this world wide market. Google’s India site is now the twelfth most popular site in the world, and Baidu.com, a search engine in China, is even better at number nine. Companies can see huge sale increases from […]
Meta Tags and Google
Google dispels the myth that they use the Keywords meta tag. They use the description tag for snippets in search engines results pages, but that’s about it. Great summary by Mr. Cutts.
SEO Ranking Factors Revisited
Several clients, recently, have specifically asked about the many factors that go into helping a website show up higher is search engines. Particularly, on-page factors. The best resource I’ve found in a long time is SEOmoz’s Search Engine Ranking Factors resource. One of the reasons this resource is so helpful, is that it’s from a […]
Google 24 Hour Hotline?
Google’s Matt Cutts explains what Google is doing to try and communicate with webmasters. No, they are not about to offer a customer support hotline, but they are trying to do a little more. It’s not much, really, but at least they know we want more information and contact- especially if we’ve inadvertently done something […]
Google Also Getting Visual
A few days ago we posted about Bing going visual with their visual search, well Google is getting into the game as well. CNN posts a nice video that gives you a sample.Embedded video from <a href=”http://www.cnn.com/video” mce_href=”http://www.cnn.com/video”>CNN Video</a><br /><br /> I like the direction this leads. The more visual search becomes, even more people […]
Pipes vs. Dashes on Google
Matt Cutts from Google explains how they treat pipes (|) and dashes(-) and there use in meta titles. Essentially, he says it makes no difference to their engine, which you use in your meta title. For example if your title looks like this (on SEOmoz): SEO Blog | SEOmoz Blog Featuring Search Engine Marketing & […]
Canonical Tag and Duplicate Content
Greg Grothaus of Google explains very well Google’s philosophy of duplicate content. They realize that a lot of duplicate content is not manipulative but simply webmasters trying to take the same content and make is useful in different formats. For example, if you have content on a page about “10 tips on package fragile glass […]
Facebook & Bing Working Together…Taking on Google Together?
We at TK (now Gravitate Online) have long mused wither Facebook would ever really try and get into the search business. Imagine, if you will, doing a search on FB for a local plumber and getting web results that integrate with your friends from FB. It could deliver results that had your friends searches and […]