Does This Title Make You Want to Click?
If you’ve been around the SEO world for more than 5 minutes, you’ve almost certainly heard of title tags. What is much less certain is what you’ve heard about them. I heard they were the silver bullet that will put you on the top of every search engine results page. On the same site, I […]
Citations in Local Business
Citations are an important part of your local SEO. They help search engines like Google or Bing verify that your business actually exists and is where you say it is. What is a citation though? Most of us will be familiar with the idea of citations when it comes to school papers. The citations we are […]
Why Video is the SEO Tool of the Future
In the industry of online marketing, the landscape is constantly changing as the internet becomes more and more developed on how to connect people with content that matters. Because of this, the future of SEO is constantly changing, and companies like us always have to be looking at ways to stay relevant. One continuous truth […]
The Importance of Bounce Rates
What exactly is a bounce rate? Well, the bounce rate of a page refers to the amount of people who click through to enter a site, but leave after reading only that page. As you can imagine, a high bounce rate is certainly an online marketing problem. If that number is too high, then the […]
The Evolution of Twitter
If you hit the Twitter (or, shall I say, twttr?) scene between 2006 and 2008—back when Twitter was still a tiny chick beginning to flap its wings—you may remember the question “What are you doing?” It was how Twitter’s founders encapsulated what users would be posting to their individual profiles. To use your new Twitter […]
The Battle for Search
Currently, search is dominated by Google. When people need to search, well over 70% of the time they go to Google. No real news there- everyone knows that Google rules. Nobody else is even close. The Winds of Change That being said, a battle is brewing that will shake up the search landscape. A war […]
More Eyes in More Places
SEO is the heart and soul of our business. Organic search result rankings are one of the absolute best ways to find new customers and grow your bottom line. But if you really want eyeballs on your site, there’s so much more you can do. Starting with PPC. So what can PPC do for you? […]
A MUST READ For All Gravitate Employees
…rest of you can read it too! One of the best decks I’ve gone through in a while, this slide show from a presentation done by Cyrus Shepard is A MUST READ FOR ALL GRAVITATE EMPLOYEES. Have I made it clear enough about how I feel about this?! Titled ‘The Google Earthquake: How to Survive […]
You Can’t Always Get What You Want…
People don’t like hearing it, but we’ve been saying this for a long time. You get rankings that your site deserves. Don’t try cheap tricks or lame approaches. Instead, create great content, build gorgeous sites and earn links with quality outreach to influencers in your industry. It’s more expensive and takes more time, but your […]
Conversion Based SEO
I love my job. I find the entire online industry fascinating. I am sure a lot of my clients love their jobs as well. However, no matter how much we love coming into work every morning we still need to do one thing: make money! I know that sounds like I am one of the […]
Abusive (SEO) Relationships
One of the signs of an abusive relationship is when one partner controls parts of the other person’s life. This can be access to children, finances, or other important aspects of their life. The abuser threatens that if the other person leaves, they will forfeit whatever the abuser controls, putting them in a position where […]
What You Need to Know About Google’s Potential “AuthorRank”
In the ever changing world of online marketing, it’s no surprise to hear that Google is thinking of shifting towards a new algorithm factor: AuthorRank. What AuthorRank would do, as explained by SEOMoz, is measure the overall authority level of individual authors and use their findings to “boost” that author’s content in the rankings. Since […]