Blog

Ads as Stories: Just Do It

1 Nov 2015

“Ads as Stories” is a series devoted to analyzing different advertising campaigns as acts of storytelling, and breaking down the narrative being told. Nike was originally founded in 1964 by ...

Ads as Stories: The Most Interesting Man in the World

14 Sep 2015

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Why Every Business Needs to Focus on Online Marketing

8 Sep 2015

If you’ve never before considered online marketing a central part of your marketing strategy, now is the time to start. Everything from locating services to shopping is moving online, and ...

The Battle for Search

4 Aug 2015

Currently, search is dominated by Google. When people need to search, well over 70% of the time they go to Google. No real news there- everyone knows that Google rules. ...