Blog

Ads as Stories: Share a Coke

9 Nov 2015

“Ads as Stories” is a series devoted to analyzing different advertising campaigns as acts of storytelling, and breaking down the narrative being told. This week, we’re going to take a ...

Getting reviews for your business

9 Nov 2015

Local reviews are an important part of any business. According to a study done by brightlocal.com, “88% of consumers read reviews to determine the quality of a local business” and ...

Make Your Ads Denial Proof

6 Nov 2015

Did your Facebook ad get disapproved because there was too much text in the ad image? Facebook restricts the amount of text in an ad image to 20%. The purpose ...

“Taking a Stance” in Business Marketing

4 Nov 2015

When it comes to their marketing and advertising, many companies have a tendency to want to play it safe with the content. Touching topics that could be seen as controversial ...

Ads as Stories: Just Do It

1 Nov 2015

“Ads as Stories” is a series devoted to analyzing different advertising campaigns as acts of storytelling, and breaking down the narrative being told. Nike was originally founded in 1964 by ...