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Building a Brand

20 Apr 2021

Every successful public-facing corporation (and that’s most of them) has a brand. Within that brand is calcified the history, mission, and values of the company, as well as the trappings ...

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Targeted Ads and Finding the Right Audience

13 Apr 2021

How familiar does this scenario sound? You are planning to make a spaghetti dinner this weekend for some visiting family members. Throughout the preceding week, you spend time searching for ...

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Off-Page SEO: Behind the Scenes of the Production

29 Mar 2021

Optimization at a Glance The SEO objective is a simple one: Improve the quality and quantity of website traffic. You’ll notice that this objective has two parts, each as vital ...

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Why It’s a Good Idea to Build on WordPress

22 Mar 2021

When it comes to the health and success of any website, the content management system (CMS) platform used is perhaps the most important consideration. If you think of a website ...

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Marketing Industry Insights

15 Mar 2021

According to the formal definition, marketing as a whole is made of up the following four constituents: Creation of offerings Communication of offerings Delivery of offerings Exchange of value If ...

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To Spend or Not to Spend: The Basics of PPC

3 Mar 2021

What is PPC? Chances are you used a search engine today, maybe even finding this blog article in a search query. Did you happen to notice the sponsored options that ...