Blog | Gravitate One - Part 11

Building a Marketing Strategy

IMHO, gone are the days when you could just be an SEO company. We have been moving for the last few years towards being an Online Marketing company, covering everything ...

Site Security and Cyber Attacks

Modern technology allows us to create, host and display web content near instantaneously. About the only major buffer to our experiences is how fast we can type. It’s certainly great ...

What Makes a Compelling Image

They say that good design is invisible, and that design really only becomes apparent when it’s done poorly. And while I wholeheartedly agree with this, I’m pretty sure that any ...

Ads as Stories: Share a Coke

“Ads as Stories” is a series devoted to analyzing different advertising campaigns as acts of storytelling, and breaking down the narrative being told. This week, we’re going to take a ...

Getting reviews for your business

Local reviews are an important part of any business. According to a study done by brightlocal.com, “88% of consumers read reviews to determine the quality of a local business” and ...

Make Your Ads Denial Proof

Did your Facebook ad get disapproved because there was too much text in the ad image? Facebook restricts the amount of text in an ad image to 20%. The purpose ...

“Taking a Stance” in Business Marketing

When it comes to their marketing and advertising, many companies have a tendency to want to play it safe with the content. Touching topics that could be seen as controversial ...

Ads as Stories: Just Do It

“Ads as Stories” is a series devoted to analyzing different advertising campaigns as acts of storytelling, and breaking down the narrative being told. Nike was originally founded in 1964 by ...

The Evolution of Twitter

If you hit the Twitter (or, shall I say, twttr?) scene between 2006 and 2008—back when Twitter was still a tiny chick beginning to flap its wings—you may remember the ...

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Ads as Stories: The Most Interesting Man in the World

“Ads as Stories” is a series devoted to analyzing different advertising campaigns as acts of storytelling, and breaking down the narrative being told. The one thing in the world that ...

Why Every Business Needs to Focus on Online Marketing

If you’ve never before considered online marketing a central part of your marketing strategy, now is the time to start. Everything from locating services to shopping is moving online, and ...

Ads as Stories: A Diamond Is Forever

“Ads as Stories” is a series devoted to analyzing different advertising campaigns as acts of storytelling, and breaking down the narrative being told. If you are in a room with ...

The Battle for Search

Currently, search is dominated by Google. When people need to search, well over 70% of the time they go to Google. No real news there- everyone knows that Google rules. ...

Digital Storytelling 4: Deduction is Elementary

My wife Annie and I went out to see a movie; this is back in about 2009. We went to watch Sherlock Holmes, that American version with Robert Downey Jr. ...

Industry Update: Facebook Video Ads

Facebook vs Youtube Facebook continues to ramp up it’s video service and aims to compete with Youtube. Last Wednesday the social network said it will begin sharing revenue with it’s ...

One email a month on what is working in Utah search

Tactics we are testing, results we are seeing. No filler.