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Stronger Backlinks, Stronger Presence

16 Sep 2021

It is often said that no one makes it in this world alone, and that’s true. Consider for a moment, what does adopting a baby, gaining entrance into Harvard, and ...

Commanding Attention: The Art of the Written Word in Marketing

2 Sep 2021

In the long history of marketing, people have used the written word in their efforts to sell their products, proliferate their ideas, and build their brands. As the concept of ...

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Digital Marketing Then and Now

21 Aug 2021

New Year’s Day, 1983, saw the birth of mankind’s greatest invention arguably since the Gutenberg printing press — the internet. Like the Marconi wireless machine, the HAM radio, and the ...

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Set It in Motion: Video’s Essential Role In Digital Marketing

15 Aug 2021

The writing has been on the wall since the 1980s: print media is no longer the favorite. As years have gone on, more and more people have admitted that reading ...

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Jump-Starting Stagnant Marketing

2 Aug 2021

Marketing is like relationships: firstly, new initiatives are exciting and have everyone on the project buzzed by the prospect of great potential; secondly, you want to declare to the world ...

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How to Create a Successful Email Marketing Campaign

23 Jul 2021

Email as a Digital Marketing Powerhouse It might be surprising to know that of all the online applications that do battle for people’s attention — that beguile with memes, videos, ...