Show and Tell
One of the best things we could all do more of on our social media platforms is show off some personality and the culture. Too often do we get in the habit of syndicating content from third party sources. There’s no shortage of personality and culture here at Gravitate Online. We have people from all […]
The new look for Google+ is not looking good for local search
In the past Google+, Googles social media platform, was a great place for local businesses. The business page would display the name, address, phone number, local reviews and any posts on the same page. Recently there have been a lot of changes made to the Google+ pages, with the addition of the Collections, and others. The […]
How to Use Your Email List for Facebook Advertising
Did you know you can use your current email list for Facebook advertising? You heard me right—all that time and effort that went into building the ever-growing perfect list of prospects and customers can now be used to grow your Facebook community, increase your exposure, and build lasting relationships. Here’s how it works: After you […]
Make Your Ads Denial Proof
Did your Facebook ad get disapproved because there was too much text in the ad image? Facebook restricts the amount of text in an ad image to 20%. The purpose for the restriction is to help keep ads relevant and useful. Users have come to expect a specific experience when visiting the site. First and […]
The Evolution of Twitter
If you hit the Twitter (or, shall I say, twttr?) scene between 2006 and 2008—back when Twitter was still a tiny chick beginning to flap its wings—you may remember the question “What are you doing?” It was how Twitter’s founders encapsulated what users would be posting to their individual profiles. To use your new Twitter […]
Digital Storytelling 4: Deduction is Elementary
My wife Annie and I went out to see a movie; this is back in about 2009. We went to watch Sherlock Holmes, that American version with Robert Downey Jr. and Jude Law. We were really excited about it. We arrived at the Megaplex, got our popcorn, bought our soda and snacks. We made it into the […]
Industry Update: Facebook Video Ads
Facebook vs Youtube Facebook continues to ramp up it’s video service and aims to compete with Youtube. Last Wednesday the social network said it will begin sharing revenue with it’s most popular publishers. The revenue split mirrors that of Youtube with a 55% split going to content creators and 45% going to the platform. The […]
Digital Storytelling 3: Scene Inception
If you’ve seen the movie Inception, you may proceed. If you haven’t seen the movie, you should stop everything you’re doing and go watch it. Right now. Stop reading this. Open another browser, buy it on Amazon Instant, and watch it. The entire movie. If your boss doesn’t intuitively understand the importance of this movie to their bottom line- […]
The Desperate Corporate Selfie
Peter Friedman worked at Apple for a long time and now does social media consulting. He has an excellent book that just came out, ‘The CMO’s Social Media Handbook‘. Recently he was interviewed by Leo Laporte and he shared all kinds of great tips for businesses to use in building a social presence. 2 Quick […]
Facebook Custom Audience
Facebook is one of the most effective tools businesses have to market themselves for a couple of reasons. First, it has become the largest social network in the world, and people love sharing details about their lives. Put the two together and you get a marketing platform that has the potential to reach people who […]
The Ultimate Google Plus Posting Formula
There was a great post about how to increase engagement on Google Plus on Social Media Examiner the other day. It offers five tips to help marketers improve their marketing efforts. I wanted to take a few minutes to discuss some of the points I found intriguing in the article. Do you want to increase the […]
How Facebook Can Help Your Business
Social Media Examiner posted a fantastic article today about seven ways your Facebook page can help your business. Today I would like to talk about two point of the article and what has worked well for us. The first suggestion is for pages to build credibility with the followers of your page, as well as […]