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Identifying Your Client Persona

16 Jul 2021

In the world of business, there is a million-dollar idea born every minute. Someone driving down the road, or stuck staring at the fluorescent light in their cubicle, or feeding ...

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Creating a Solid Marketing Campaign

22 Jun 2021

There is always a sort of electricity that runs through the office whenever a new digital marketing campaign goes underway. After numerous meetings﹘both internally and with the client﹘to discuss slogans, ...

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Tailoring Social Media to Your Audience

15 Jun 2021

How many hours a week would you say you spend on social media? Between the posts, the videos, the pictures, the threads, the polls, and the updates, there is marketing. ...

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The Effectiveness of Email Marketing

8 Jun 2021

When you take inventory of your digital marketing portfolio, where do you put your email marketing? There has been a lot of discussion about email’s viability as a marketing tool, ...

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How to Increase Website Rankings

27 May 2021

We wish we could offer a magic formula for creating successful digital marketing but the reality is that there are so many moving parts, there’s no one-size-fits-all approach. At Gravitate ...

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When Should I Trademark My Brand?

20 May 2021

There are a couple of approaches to trademarking your brand. Before you start pouring money into digital marketing or branded merchandise, make sure you know the ins and outs of ...