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Fear the Lowest Common Denominator

1 Jul 2017

In mathematics, the lowest common denominator (LCD) is described as “the lowest common multiple of the denominators of several fractions.” In advertising, using the lowest common denominator means appealing to ...

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Can Apps Replace Browsers?

15 Jun 2017

Online marketers have always been barraged by a stream of doomsday accounts about how SEO is now dead, or just on the brink of it, and that the entire industry ...

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Announcing Our Partnership with Nitch Creative

1 Jun 2017

The team at Gravitate Online is proud to announce a new partnership that we’ve started with with a fabulous company, Nitch Creative! Nitch Creative is a creative studio that does ...

Specificity in Content

9 Mar 2016

One of the big challenges of web content is being able to ride a line of how specific to your services that your content needs to be. Finding the sweet ...