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Why Content Marketing Is the Future of the Internet

10 Dec 2017

In the world of digital marketing, one universal truth is revealing itself to be more important than practically all else: content marketing is the single most important way to get ...

Red paper boat floats away from the rest

Fear the Lowest Common Denominator

1 Jul 2017

In mathematics, the lowest common denominator (LCD) is described as “the lowest common multiple of the denominators of several fractions.” In advertising, using the lowest common denominator means appealing to ...