Blog

Ads as Stories: Just Do It

1 Nov 2015

“Ads as Stories” is a series devoted to analyzing different advertising campaigns as acts of storytelling, and breaking down the narrative being told. Nike was originally founded in 1964 by ...

Ads as Stories: The Most Interesting Man in the World

14 Sep 2015

“Ads as Stories” is a series devoted to analyzing different advertising campaigns as acts of storytelling, and breaking down the narrative being told. The one thing in the world that ...

Why Every Business Needs to Focus on Online Marketing

8 Sep 2015

If you’ve never before considered online marketing a central part of your marketing strategy, now is the time to start. Everything from locating services to shopping is moving online, and ...

The Battle for Search

4 Aug 2015

Currently, search is dominated by Google. When people need to search, well over 70% of the time they go to Google. No real news there- everyone knows that Google rules. ...