Category: Content

How to Think Up New Blog Post Ideas

I tend to think of blog writing as the item on my to do list that regularly unchecks itself. You can finish drafting up something for posting tomorrow, but that ...

Five Things I Learned as a Small Business Owner

When I am not writing for Gravitate Online, I am off running my own business, Character Booking. We send costumed characters to birthday parties, corporate events, city events, Salt Lake ...

Why Video is the SEO Tool of the Future

In the industry of online marketing, the landscape is constantly changing as the internet becomes more and more developed on how to connect people with content that matters. Because of ...

The Importance of Bounce Rates

What exactly is a bounce rate? Well, the bounce rate of a page refers to the amount of people who click through to enter a site, but leave after reading ...

What Makes a Compelling Image

They say that good design is invisible, and that design really only becomes apparent when it’s done poorly. And while I wholeheartedly agree with this, I’m pretty sure that any ...

Ads as Stories: Share a Coke

“Ads as Stories” is a series devoted to analyzing different advertising campaigns as acts of storytelling, and breaking down the narrative being told. This week, we’re going to take a ...

“Taking a Stance” in Business Marketing

When it comes to their marketing and advertising, many companies have a tendency to want to play it safe with the content. Touching topics that could be seen as controversial ...

Ads as Stories: Just Do It

“Ads as Stories” is a series devoted to analyzing different advertising campaigns as acts of storytelling, and breaking down the narrative being told. Nike was originally founded in 1964 by ...

fallback image

Ads as Stories: The Most Interesting Man in the World

“Ads as Stories” is a series devoted to analyzing different advertising campaigns as acts of storytelling, and breaking down the narrative being told. The one thing in the world that ...

Ads as Stories: A Diamond Is Forever

“Ads as Stories” is a series devoted to analyzing different advertising campaigns as acts of storytelling, and breaking down the narrative being told. If you are in a room with ...

Digital Storytelling 2: Brain Science

Try this at parties. Say something, anything, but then add this little phrase: “According to brain science.” You’ll notice everyone will agree with you, no matter what you say. It’s ...

3 Great Ways to Get More Eyes on Your Content

One of the most satisfying aspects of creating content is seeing that content shared on social media. The likes, retweets, and shares can be euphoric. Our goal in creating blog ...

One email a month on what is working in Utah search

Tactics we are testing, results we are seeing. No filler.