How to Think Up New Blog Post Ideas
I tend to think of blog writing as the item on my to do list that regularly unchecks itself. You can finish drafting up something [...]
Five Things I Learned as a Small Business Owner
When I am not writing for Gravitate Online, I am off running my own business, Character Booking. We send costumed characters to birthday parties, corporate [...]
Why Video is the SEO Tool of the Future
In the industry of online marketing, the landscape is constantly changing as the internet becomes more and more developed on how to connect people with [...]
The Importance of Bounce Rates
What exactly is a bounce rate? Well, the bounce rate of a page refers to the amount of people who click through to enter a [...]
What Makes a Compelling Image
They say that good design is invisible, and that design really only becomes apparent when it’s done poorly. And while I wholeheartedly agree with this, [...]
Ads as Stories: Share a Coke
“Ads as Stories” is a series devoted to analyzing different advertising campaigns as acts of storytelling, and breaking down the narrative being told. This week, [...]
“Taking a Stance” in Business Marketing
When it comes to their marketing and advertising, many companies have a tendency to want to play it safe with the content. Touching topics that [...]
Ads as Stories: Just Do It
“Ads as Stories” is a series devoted to analyzing different advertising campaigns as acts of storytelling, and breaking down the narrative being told. Nike was [...]
Ads as Stories: The Most Interesting Man in the World
“Ads as Stories” is a series devoted to analyzing different advertising campaigns as acts of storytelling, and breaking down the [...]
Ads as Stories: A Diamond Is Forever
“Ads as Stories” is a series devoted to analyzing different advertising campaigns as acts of storytelling, and breaking down the narrative being told. If you [...]
Digital Storytelling 2: Brain Science
Try this at parties. Say something, anything, but then add this little phrase: "According to brain science." You'll notice everyone will agree with you, no [...]
3 Great Ways to Get More Eyes on Your Content
One of the most satisfying aspects of creating content is seeing that content shared on social media. The likes, retweets, and shares can be euphoric. [...]
