The Benefits of Using a Style Guide for Your Company
A company’s style guide will include all variants of your logo and specify colors, fonts, and images that will communicate who you truly are as [...]
How to Use Video in Your Online Marketing
With social media platforms like Instagram and Facebook doing more and more to incorporate video in their user interfaces, it makes sense to consider incorporating [...]
Beware of the Grima
Let me lay out a scenario. The client that you have been helping for the last 3 years has grown to a size where the [...]
Google’s Recent Update
Last March, Google updated its algorithm in a way that influenced how highly websites are ranked in search results. In the past, Google hasn’t officially [...]
The Voice Search Revolution
One of the latest advancements in the world of online marketing is something we are all familiar with: voice search. Voice search is not a [...]
Why It’s Important to Invest in Social Media Marketing
Immediately following the invention of social media came one of the biggest game-changers in the modern business world: Social media marketing. As soon as companies [...]
Why Content Marketing Is the Future of the Internet
In the world of digital marketing, one universal truth is revealing itself to be more important than practically all else: content marketing is the single [...]
Listening to Your Customers Helps You Brand Better
Often, we’re so busy with the day-to-day tasks of our business that we forget the reason that we’re there: for our customers! No business can [...]
How a Hypothetical Spokesperson Can Help You Brand
As a consumer, it can be hard to relate to a corporation. After all, a corporation is made up of many different moving parts. Different [...]
Try This Team Word-Storming Exercise
You may have a very clear idea of what you do, and why it matters. However, if you can’t communicate that to anyone else, all [...]
Define Your Brand with a Positioning Statement
Did you ever play MadLibs as a kid? The fun of it might have worn off once you learned that “stinky” wasn’t the perfect adjective [...]
Fear the Lowest Common Denominator
In mathematics, the lowest common denominator (LCD) is described as “the lowest common multiple of the denominators of several fractions.” In advertising, using the lowest [...]
