| 1 Dec 2019
A company’s style guide will include all variants of your logo and specify colors, fonts, and images that will communicate who you truly are as a company. Here is a ...
| 25 Nov 2019
With social media platforms like Instagram and Facebook doing more and more to incorporate video in their user interfaces, it makes sense to consider incorporating more video in your online ...
| 18 Nov 2019
Let me lay out a scenario. The client that you have been helping for the last 3 years has grown to a size where the owner, or the person you ...
| 7 May 2019
Last March, Google updated its algorithm in a way that influenced how highly websites are ranked in search results. In the past, Google hasn’t officially named very many of their ...
| 7 Mar 2019
One of the latest advancements in the world of online marketing is something we are all familiar with: voice search. Voice search is not a fad; it’s not a temporary ...
| 14 Jan 2019
Immediately following the invention of social media came one of the biggest game-changers in the modern business world: Social media marketing. As soon as companies saw social media for what ...
| 10 Dec 2017
In the world of digital marketing, one universal truth is revealing itself to be more important than practically all else: content marketing is the single most important way to get ...
| 14 Sep 2017
Often, we’re so busy with the day-to-day tasks of our business that we forget the reason that we’re there: for our customers! No business can thrive unless it’s fulfilling a ...
| 1 Sep 2017
As a consumer, it can be hard to relate to a corporation. After all, a corporation is made up of many different moving parts. Different specialties and personalities within the ...
| 27 Aug 2017
You may have a very clear idea of what you do, and why it matters. However, if you can’t communicate that to anyone else, all of your marketing efforts will ...
| 20 Aug 2017
Did you ever play MadLibs as a kid? The fun of it might have worn off once you learned that “stinky” wasn’t the perfect adjective for any situation. However, here’s ...
| 1 Jul 2017
In mathematics, the lowest common denominator (LCD) is described as “the lowest common multiple of the denominators of several fractions.” In advertising, using the lowest common denominator means appealing to ...
| 15 Jun 2017
Online marketers have always been barraged by a stream of doomsday accounts about how SEO is now dead, or just on the brink of it, and that the entire industry ...
| 1 Jun 2017
The team at Gravitate Online is proud to announce a new partnership that we’ve started with with a fabulous company, Nitch Creative! Nitch Creative is a creative studio that does ...
| 16 Mar 2016
I may not be a full time illustrator or graphic designer, but I think you could consider me kind of a creative person. I write full-time here at Gravitate; I ...
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